Frangi Premium Fonksîyona Sereke: Pakêjkirina Çavdêrîya Çerm by Tiger Pan

Frangi Premium Fonksîyona Sereke: Pakêjkirina Çavdêrîya Çerm by Tiger Pan is a highly esteemed winner of the very prestigious 2020 Xelata A' Design Award a Zîvîn in Dîzayna Pakêtkirinê Competition Category.

ZîvPakêtkirin· 2020

Frangi Premium Fonksîyona Sereke: Pakêjkirina Çavdêrîya Çerm

by Tiger Pan

Client: Frangi

Xelata A' Design Award a Zîvîn Winner in Pakêtkirin Category

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Colors

The Design

About Frangi Premium Fonksîyona Sereke: Pakêjkirina Çavdêrîya Çerm

Frangi Premium rêzeyek pakêjkirinê ye ji bo berhemên çavdêrîya çerm, ku toner, lotion, krêm, krêmê çav, paqijker û maske dihewîne. Kulîlka îrîs wek motîfa navendî tê bikaranîn û li ser her pakêjê xuya dibe. Logo bi hişkî di serpoşek akrîlîkî yê frostkirî de hatiye şêwandin. Rêzikên stûnî qurmên riwekan teqlîd dikin û nasnameyeke hevpar dide rêzeyê. Nexşeke ostwarkirî ya îrîsê di navbera rêzikan de hatiye danîn. Akrîlîkê frostkirî, cama matte û PE ji bo berhemên cuda tên bikaranîn. Kevçîya krêmê û serpoşê masajkirinê yê krêmê çav jî li gorî îrîsê hatine şêwandin.

The Recognition

About the Xelata A' Design Award a Zîvîn

Frangi Premium Fonksîyona Sereke: Pakêjkirina Çavdêrîya Çerm xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Frangi Premium Fonksîyona Sereke: Pakêjkirina Çavdêrîya Çerm karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Frangi Premium Fonksîyona Sereke: Pakêjkirina Çavdêrîya Çerm afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: FRANGI aims to invent a new series of skincare products,including lotion,mask,essence for eye,cream.As the core element of FRANGI,the iris presented in each product.The vertical stripes which simulated plants stalk as the independent identity of this new series. With different materials, the whole series gave a vivid and unified appearance.
Dimensions & Packaging: Toner: 44mmX170mm;Box: 52mmX180mmX52mm
Lotion: 44mmX170mm; Box: 52mmX180mmX52mm
Cream: 67mmX64mm; Box: 70mmX66mmX74mm
Eye Cream:30mmX142mm; Box: 35mmX147mmX29mm
Cleanser:54.5mmX175mm; Box: 70mmX200mm
Mask:140mmX140mm; Box:143mmX143mmX50mm
Tags: skincare product package, Frangi, iris, embossment, facial cream, facial mask
Production Technology: In the design of facial cream, toner, and facial cleansing cream, a refined embossment of iris is displayed between the stripes, which themselves can change with different material. To assure the effect, well-chosen frosted acrylic, matte glass and PE are used to packed different products. The details are exquisite as well. The spoon for facial cream and the massaging cap of the eye serum are both shaped based on the iris flowers. All these details are made to improve the quality of packages.
Design Challenge: How to convey all that is behind a brand or a product with the simplest graph design?In this case,the brand's sense of high-class and the products' function of restoration and moisturization are expressed explicitly.Meanwhile the various but serial display of the 5 products is performed.So a selective use of material to be made with strips is key to the project.
Research: Unlike food or beverage, skin-care products presents themselves in a more professional and functional way to consumers. Yet, quite a few brands fail to do so, as they failed to realize what a good package can achieve. However, our goal is to design packages with most simple patterns but compact shapes to convey a message that the products themselves are worth buying as it is functional and aesthetic.
Inspiration: We have been thinking how to enable a product to its own story? Iris, as the branding symbol, forms the logo and is shaped solidly in a frosted acrylic cap.The vertical stripes imitate plant stems, whose function is to absorb water. With the most simple pattern, the product's function will present to consumers naturally.The refraction of lights on the packages will help the series of Frangi outshines its competitors and show graceful glamour.
Project Duration: The project lasts 3 months, designed in Shenzhen and produced in Shanghai.
Operation Flow: How to improve packaging quality and user experience with no extra expense on transportation and production?Frosted materials,elaborate iris patterns and simplest stripes comes together to tell the brands' story and provide a quality consumption.
Team Members: Designer:Tiger Pan, Jie Dai, Yahui Wang, Yuxuan He
Picture Credits: Juanjuan Wu
Technician: Zhangkun Xie