Ugly Monster Pakêta Şîrînahiya Qeşayî by JBBC Branding Consultancy

Ugly Monster Pakêta Şîrînahiya Qeşayî by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 Xelata A' Design Award a Tuncîn in Dîzayna Pakêtkirinê Competition Category.

TuncPakêtkirin· 2020

Ugly Monster Pakêta Şîrînahiya Qeşayî

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

Xelata A' Design Award a Tuncîn Winner in Pakêtkirin Category

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Verified Award Winner

Verify Award Status for #101073

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ugly Monster Pakêta Şîrînahiya Qeşayî

Ugly Monster pakêteke berhemeke şîrînahiya qeşayî ye ku li Taywanê hatiye çêkirin. Sêwirandin karaktereke kesk bi rûyekî nerêkûpêk nîşan dide, ku ji giyabayê (guava), fêkiyekî ku li bajarokê Yanchao tê çandin, îlham girtiye. Kesksê fluoresent xuyanga karakter erênî û zindî dike. Laş û ling nisbeteke nehevseng hene, û karakter bêdest e, ji ber vê yekê teşe xuya dike kenê rakêş e. Pakêt bi firehiya 70 mm, dirêjahiya 195 mm û bilindahiya 20 mm ye. Armanc ew e ku berhem bê pêşxistin û bala mirovan bê kişandin ser bajarokê piçûk û cotkarên wê.

The Recognition

About the Xelata A' Design Award a Tuncîn

Ugly Monster Pakêta Şîrînahiya Qeşayî xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Ugly Monster Pakêta Şîrînahiya Qeşayî tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Ugly Monster Pakêta Şîrînahiya Qeşayî pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package was designed not only to promote the merchandise but also call attention from public to the small town with majority of elder farmers. The goal of the design was to create pleasure and fun image for Yanchao. The popsicle product launched allover Taiwan and reported by different press in 2019.
Dimensions & Packaging: Width 70mm x Length 195mm x Height 20mm
Tags: Guava, Farmers, Popsicle, Food, Ugly Monster
Production Technology: "Ugly Monster" is a very authentic character with the green color and rugged surface, inspired by guava, a local fruit in Taiwan. "Ugly Monster" is full of excitement and energy to show itself to the world, as the metaphor that farmers did hard work for the best quality and expected more people to notice. Fluorescent green granted the character feeling of positive energy, authenticity and amazement. Unbalanced ratio between body and legs, and two legs without hands, aligned with characteristics of Ugly Monster as funny and furious.
Inspiration: As part of university social responsibility project in Taiwan, ugly monster was created as a hilarious and sweet character with a big heart and bravery born from the bare land full of lime dust. The idea was inspired by a small town in Taiwan, Yanchao and the fruit, grava which Yamchao is famous for.
Project Duration: The project started in June 2019 and finished in December 2019 in Taiwan.
Operation Flow: The design team aimed to create a fun way as the bridge between young people and tradition culture of a small town.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019.
Team Members: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Image Credits: Jblossom Branding Consultancy Co., Ltd.