Jianlibao Wepop Primary Function: پاکەتکردنی خواردنەوە by Tiger Pan

Jianlibao Wepop Primary Function: پاکەتکردنی خواردنەوە by Tiger Pan is a highly esteemed winner of the very prestigious 2020 Xelata A' Design Award a Zîvîn in Dîzayna Pakêtkirinê Competition Category.

ZîvPakêtkirin· 2020

Jianlibao Wepop Primary Function: پاکەتکردنی خواردنەوە

by Tiger Pan

Client: Jianlibao

Xelata A' Design Award a Zîvîn Winner in Pakêtkirin Category

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Verified Award Winner

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Colors

The Design

About Jianlibao Wepop Primary Function: پاکەتکردنی خواردنەوە

Book Text: Wepop پاکەتێکە کە بۆ ئاوی گازداری میوەیی بێ شەکر دیزاین کراوە. بوتڵی PET شێوەیەکی سادەی هەیە کە بەرەو سەرەوە باریکتر دەبێتەوە. فیلمێکی مات بە شێوازی چاپی ئاوریشمی ڕووەکەی گرتنێکی جێگیر و هەستێکی نەرم دەبەخشێت. جۆرەپیتەکە کاریگەری پیکسڵی بەکاردەهێنێت، و هەر پیتێک بۆ ژمارەیەک هێڵی جیاواز دابەش دەبێت کە وەک بلۆکی بیناسازی کاردەکەن. میوەکان بە شێوازی هونەری پۆپ وێنە کێشراون، بە ڕەنگە پێچەوانەکانی خاوێنی بەرز کە چوار تامەکە دیاری دەکەن. پاکەتکردنەکە ئامانجی پێشکەشکردنی خواردنەوەیەکی تەندروستە بۆ بەکاربەرە گەنجەکان.

The Recognition

About the Xelata A' Design Award a Zîvîn

Jianlibao Wepop Primary Function: پاکەتکردنی خواردنەوە xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Jianlibao Wepop Primary Function: پاکەتکردنی خواردنەوە karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Jianlibao Wepop Primary Function: پاکەتکردنی خواردنەوە afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With the rise of obesity rate, more consumers tend to consume healthy sugar-free and tasty beverages. So refreshing fruity sparkling waters come into vogue. Wepop, a sugar-free healthy fruity sparkling water, is now produced and launched to market by a local Chinese beverage brand.
Dimensions & Packaging: Diameter 67.5mm
Height 213mm
Tags: fruity beverage, sparkling water, Jianlibao, Tigerpan, bottled beverage, carbonate beverage
Production Technology: The PET bottle is reshaped into a distinct but simple and fashionable one, whose size is getting smaller upwards. The silk-screen matte film provides a more stable holding experience and a better feel. The strict control of color printing and number results in a good display of product's quality.
Design Challenge: We aim to surprise the target consumers of Wepop. The surprise must come from both a unique package and rejuvenate attitude. Unlike the rebrand of its classic products, Wepop is created to enrich the product series and to cultivate a new brand to fit the popular and young consuming background.
Research: Jianlibao possesses advanced production and R&D capacity, holding rich experience in making sparkling waters and the likeness, of which, Chinese market is so far under development. Yet, consumers has grown a huge demand for healthy and low-calories products. So Jianlibao is grasping the best opportunity with the new products of young look.
Inspiration: The typeface is designed into one with pixelate effect.Characters are split out and designed separately,each stroke standing for a different building block,in which pop art is endowed with childish fun.The flexibilities of pixels or building blocks will provide a wide range of applications and combinations.Eye-catching fruits are illustrated in a pop art style to complete the package design, where colors in sharp contrast and of high purity are used to display four flavoring fruits.
Project Duration: The project lasts 2 month, designed in Shenzhen and produced in Foshan, Guangdong.
Operation Flow: Building blocks and pixels are important graphic representing methods. We adopt them to achieve more effective communication with young consumers. With this new package, Jianlibao makes its way to rejuvenate the brand. We chose discreetly the materials, printing techniques, production crafts, all accessible, to bring the product to market as fast as possible. Therefore, the product will be taking advantage of its youthful and eye-catching look in the market for longer time.
Team Members: Designer: Tiger Pan, Yuxuan He, Niejun Guan, Qiyuan Xiao
Picture Credits: Juanjuan Wu
Technician: Zhangkun Xie