Moutai Pakêtkirina Vexwarina Alkolî by Yu Kai Liu

Moutai Pakêtkirina Vexwarina Alkolî by Yu Kai Liu is a highly esteemed winner of the very prestigious 2020 Xelata A' Design Award a Tuncîn in Dîzayna Pakêtkirinê Competition Category.

TuncPakêtkirin· 2020

Moutai Pakêtkirina Vexwarina Alkolî

by Yu Kai Liu

Client: Shenzhen yoto Packaging Technology Co.,Ltd.

Xelata A' Design Award a Tuncîn Winner in Pakêtkirin Category

17,390

Verified Award Winner

Verify Award Status for #101364

View at A' Design Award Press Release Award Badge

Colors

The Design

About Moutai Pakêtkirina Vexwarina Alkolî

Moutai pakêtkirinek e ji bo baijiu, vexwarineke alkolî ya çînî. Qutî yekem e ku prensîba guherîna wêneyê bi kartê kişandinê li ser avahiyeke pakêtkirinê bi kar tîne. Dema ku kart tê kişandin, wêneyê çapkirî diguhere û diyar dike ku diwazdeh ajalên zodiakê yên çînî û kesayetiyên efsûnî li Bajarê Maotai ji bo ziyafetekê li hev civiyane. Wêneyên nîgarkirî behsa çand û estetîka kevneşopî ya çînî dikin. Şûşe bi teknolojiya seramîkê hatiye çêkirin. Ji bo ku nîgar durist bimînin, kaxeza sê-alî ya bi germahiya nizm hatiye qalibkirin hatiye bikaranîn. Mezinahiya qutiyê 140 bi 125 bi 300 mîlîmetre ye.

The Recognition

About the Xelata A' Design Award a Tuncîn

Moutai Pakêtkirina Vexwarina Alkolî xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Moutai Pakêtkirina Vexwarina Alkolî tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Moutai Pakêtkirina Vexwarina Alkolî pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packing box skillfully uses the pull change pattern principle to combine the pattern, breaks the conventional packaging, can change the fairy pattern, and expounds the fairy trace of Maotai wine more vividly. Unique illustration style and different shapes of the zodiac gathered in Maotai Town, opened a grand feast.
Dimensions & Packaging: Box size:140（ mm）X125（ mm）X300（ mm）
Ceramic bottle capacity:500ml
Bottle height diameter
Tags: maotai, baijiu, illustration, zodiac, packaging design
Production Technology: It is the first to apply the principle of drawing and changing card in the box shape of packaging. Ceramic technology is an important embodiment of Chinese art. Three-dimensional low-temperature embossed paper can better reflect the pattern fidelity.
Design Challenge: The relationship between the zodiac and Maotai,How to apply the changing pattern of drawing to the packing box
Research: Create a new moutai twelve zodiac wine, after thinking about how the twelve zodiac, make the grand scene. Illustrator is a kind of test, through a variety of ways to try, the final formation of the current style of illustration. Packaging box is the principle that changes a design from an Angle, let a person have a kind of immersive feeling. The design adopts a novel approach and combines the Chinese zodiac, traditional culture and aesthetics. The legend of making wine with twelve Chinese zodiac animals and gods set off the unprecedented grand banquet in maotai town.
Inspiration: Pull the changing fun card to awaken the memory of childhood, change the new Maotai Town 12 zodiac signs and fairies in tasting wine, creating a feast belonging to our younger generation. Different morphological characteristics represent Chinese women's Ode to Joy together
Project Duration: The project started in shenzhen in October 2019 and was completed in shenzhen in February 2020.
Operation Flow: Skillfully use the concept of changing patterns, fully embodies the vivid picture, let people have a kind of impulse to try. Elaborate drawing of the twelve zodiac patterns, a heavenly feast, people linger.
Team Members: Designer：Yu Kai Liu
illustrator：Cheng Tian Sheng
Art Director:Su Yong
Dsign Directo:Li Yu Chun