Bestore Handy Gift Qutiya Diyariya Xwarinên Sivik by Tiger Pan

Bestore Handy Gift Qutiya Diyariya Xwarinên Sivik by Tiger Pan is a highly esteemed winner of the very prestigious 2020 Xelata A' Design Award a Tuncîn in Dîzayna Pakêtkirinê Competition Category.

TuncPakêtkirin· 2020

Bestore Handy Gift Qutiya Diyariya Xwarinên Sivik

by Tiger Pan

Client: Bestore

Xelata A' Design Award a Tuncîn Winner in Pakêtkirin Category

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Verified Award Winner

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Colors

The Design

About Bestore Handy Gift Qutiya Diyariya Xwarinên Sivik

Bestore Handy Gift rêzeyek qutiyên diyariya xwarinên sivik e. Ev rêze hatiye afirandin da ku rêza mارکایeke xwarinên sivik a heyî bi hilberên ne-standard berfireh bike. Her qutî ji kaghezê qertafê (kardboard) yê spî hatiye çêkirin û li gorî hilbera hundir hatiye pîvandin. Kembereke kaghezî ya çapkirî li ser milê rastê yê her qutiyê dirêj dibe, ku pêncî qutiyên cuda di bin yek rêzeyê de yek dike û pêşandaneke rêkûpêk li ser refan û bexçeyan (counters) piştgirî dike. Wêneyên xêzkirî bi goşeyek çil û pênc pileyî hatine rêzkirin û bi zêrî hatine çarçovekirin. Xêz û hêmanên hilbijartî bi mûhra zêrîn hatine sepandin.

The Recognition

About the Xelata A' Design Award a Tuncîn

Bestore Handy Gift Qutiya Diyariya Xwarinên Sivik xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Bestore Handy Gift Qutiya Diyariya Xwarinên Sivik tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Bestore Handy Gift Qutiya Diyariya Xwarinên Sivik pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Victory can not be achieved by an individual. Bestore is snacks brand of the most types and units, whose standard products mounts to over 1000. Bestore Handy Gifts is a non-standard products series, which is launched to enrich the categories and improve competitiveness.
Dimensions & Packaging: White cardboard with different size according to each product's characteristic.
Tags: Handy Gift, Snacks Package, Serial Packaging Design, Tigerpan, Bestore
Production Technology: We use gold stamping to print the lines and selected elements. Different textures of stamping will enrich the overall presentation of the packages and refine with more detailed feeling. All illustrations are surrounded with golden frames, which is to enhance a sense of order and quality. The layout on the belt is stamped in copper gold, matching with the red gold logo and the pictures of products.
Design Challenge: How to arrange various serial products in good order and convey a sense of healthy lifestyle meanwhile? A symbolic graphic element is created to cover the fifty boxes, the belt, which ensures a similar layout and makes largest space for various illustrations.
Research: As a leading Chinese brand of leisure food, Bestore is customizing its products to meet the needs of different consumers. Handy gifts are thus launched to market to occupy bigger share. Unlike traditional gifts, Bestore handy gifts are more relaxing and casual instead of formal and solemn. Undoubtedly, a less costly gift will boost more consumption.
Inspiration: To attract female consumers, the gift boxes are covered with a special paper belt, covering a message of health and profession and therefore low-calories and no fat-trigger. Meanwhile, the belts on right side of the boxes help to unite different products under the same series, achieving a better display effect over counter. Repeating certain rules will bring order and thus serial unity. The illustrations on the boxes are patterns designed with 45 degree angle.
Project Duration: The project lasts 6 month, designed in Shenzhen and produced in Wuhan, Hubei.
Operation Flow: The handy gifts was launched to market last year, receiving widely remarks on the packages, praising the fine illustrations, the compact layout, the distinctive belts and the overall packaging effect.The products show up on shelves or counters in good order and eye-catching colors.Consumers are offered with more choices of holiday gifts, instead of a limited range of flowers or wines. Snacks gifts boxes can be both conveying gratitude and reflecting personal aesthetic orientation.
Team Members: Designer: Tiger Pan / Hongchun Yang / Jay Xiao / Julie Xia / Ling Liu / Yafen Zhong / Xuan Lu / Zhiyi Jiang / Xuedan Xia
Technician: Miaorong Lu
Project Manager: Lei Peng
Image Credits: Image #1-5: Designer: Tiger Pan, Hongchun Yang, Jay Xiao, Julie Xia,Ling Liu, Yafen Zhong, Xuan Lu, Zhiyi Jiang, Xuedan Xia; Technician: Miaorong Lu; Project Manager: Lei Peng.