Yuyuan Road Baijiu Fonksiyona Bingehîn: Pakkirina Şerabê by Wen Liu and Xuedan Diao

Yuyuan Road Baijiu Fonksiyona Bingehîn: Pakkirina Şerabê by Wen Liu and Xuedan Diao is a highly esteemed winner of the very prestigious 2020 Xelata A' Design Award a Tuncîn in Dîzayna Pakêtkirinê Competition Category.

TuncPakêtkirin· 2020

Yuyuan Road Baijiu Fonksiyona Bingehîn: Pakkirina Şerabê

by Wen Liu and Xuedan Diao

Client: Zhiyu Department (Shanghai) co. Ltd

Xelata A' Design Award a Tuncîn Winner in Pakêtkirin Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Yuyuan Road Baijiu Fonksiyona Bingehîn: Pakkirina Şerabê

Nivîsa Pirtûkê: Yuyuan Road Baijiu pakkirinek e ji bo şerabek çînî ya ku li bajarokê Maotai, parêzgeha Guizhou tê hilberandin. Sêwiran ji Riya Yuyuan, kolanek dîrokî ya li Şanghayê, û ji avahiya sereke ya li ser wê kolanê îlham girtiye. Logo hêmanek ji Paramount nîşan dide, avahiyek sembolîk û nîşana çandî ya Şanghayê. Qutiya derve ji plastîka veguherandî hatiye çêkirin, şûşe ji seramîkê ye bi boyaxa zêrîn a spreyê, û berpoş ji plastîkê ye. Mezinahiya qutiyê 100 bi 100 bi 290 mîlîmetre ye. Armanca vê pakkirinê ew e ku çanda Şanghayê bighîne xerîdaran.

The Recognition

About the Xelata A' Design Award a Tuncîn

Yuyuan Road Baijiu Fonksiyona Bingehîn: Pakkirina Şerabê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Yuyuan Road Baijiu Fonksiyona Bingehîn: Pakkirina Şerabê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Yuyuan Road Baijiu Fonksiyona Bingehîn: Pakkirina Şerabê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yuyuan Road is a well-known street in Shanghai. The element of design applied the main building of Yanyuan Road. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of Paramount a landmark building in Shanghai. Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to the consumer.
Dimensions & Packaging: The packaging box dimension is 100mm in length, 100mm in width and 290mm in height.
Tags: Shanghai, Yuyuan Road, History, Street, Building
Production Technology: The outside box uses a recycle material. The material of the outside box is plastic for cost-saving. The material of the bottle is ceramic with spray paint and gold colour. The material of the cover is plastic.
Design Challenge: In the early stage, the design style was not fit the idea of the product. In the final stage, the material expression and cost control have been solved and the design achieves a good result.
Research: The idea of this design based on the environment of Yuyuan Road Street in Shanghai. The design conveys a strong cultural background. The designers did the site investigation.
Inspiration: The designers did site research on Yuyuan Road during the design process. The designers used the main building on Yuyuan Road for the design element. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of the Paramount a landmark building in Shanghai. The Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to consumers.
Project Duration: The project started in November 2018 and finished in September 2019 in Shenzhen.
Operation Flow: This Baijiu is produced in Maotai town, Zunyi city, Guizhou province, China. It is a national geographic product of China. The product has been produced 28 years with a collection value. Yuyuan Road is a road with a history in Shanghai. The cooperation between this Baijiu and Yuyuan Road conveys the idea of traditional culture. This design produces many possibilities for design innovation.
Team Members: Designer: Wen Liu
Designer: Xuedan Diao
Designer: Min Zhu
Image Credits: Image #1 Creator Wen Liu, Yuyuan Road Baijiu, 2019
Image #1 Creator Xuedan Diao, Yuyuan Road Baijiu, 2019
Image #1 Creator Min Zhu, Yuyuan Road Baijiu, 2019