Tucher AEcht Nuernberger Kellerbier Sêwirana Pakkirina Bîraya Bavarian by Bloom GmbH Nuernberg

Tucher AEcht Nuernberger Kellerbier Sêwirana Pakkirina Bîraya Bavarian by Bloom GmbH Nuernberg is a highly esteemed winner of the very prestigious 2020 Xelata A' Design Award a Zêrîn in Dîzayna Pakêtkirinê Competition Category.

ZêrPakêtkirin· 2020

Tucher AEcht Nuernberger Kellerbier Sêwirana Pakkirina Bîraya Bavarian

by Bloom GmbH Nuernberg

Client: Bloom GmbH Nürnberg

Xelata A' Design Award a Zêrîn Winner in Pakêtkirin Category

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Verified Award Winner

Verify Award Status for #102378

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tucher AEcht Nuernberger Kellerbier Sêwirana Pakkirina Bîraya Bavarian

Di serdema serdema navîn de, hilberînerên herêmî herêmî ku di binê keleha Nurnbergê de kevir-kevirên kevir ên kevnar ên 600 salî de bimînin. Bi rûmetdayîna vê dîrokê, pakêta "AEcht Nuernberger Kellerbier" awirek rastîn vedigire paşdemê. Labelê bîra nexşeya desta ya kelehê ya li ser keviran rûniştiye û bermîlek darîn a di bodrumê de, ku ji hêla tîpên cûreyê şêwazê kevnare ve hatî vegirtin, nîşan dide. Labelê morkirinê bi marqeya bazirganî ya "St. Mauritius" a pargîdanî û taca taca rengê sifir pîşeyî û baweriyê radigihîne.

The Recognition

About the Xelata A' Design Award a Zêrîn

Tucher AEcht Nuernberger Kellerbier Sêwirana Pakkirina Bîraya Bavarian xelatgirê Xelata A' Design Award a Zêrîn e, nasîneke pir bi prestîj ku ji sêwiranên pola yekem, ecêb û berbiçav re tê dayîn. Xelatgirên Zêrînê afirandinên pir nûjen, dûrbîn û geş in, yên ku jêhatîbûn, şehrezayî û hêza sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Tucher AEcht Nuernberger Kellerbier Sêwirana Pakkirina Bîraya Bavarian vedîtineke pir hatiye pesindan, trendsazker û mezin be ku nirxeke bêhempa peyda dike. Ev sêwirana bi Zêrînê serketî projeyeke ecêb û hêja ye ku sînorên huner, zanist, sêwiran û teknolojiyê fireh dike. Tucher AEcht Nuernberger Kellerbier Sêwirana Pakkirina Bîraya Bavarian daxwaza xurt çêdike, coşê şiyar dike, afirînerîyê teşwîq dike û me heyirî dihêle.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In medieval times, local breweries let their beer age in over 600 years old rock cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage style typefonts.
The seal label with the company's "St. Mauritius" trademark and the copper colored crown cork convey craftsmanship and trust.
Dimensions & Packaging: 500 ml standard returnable bottle - a popular beer packaging/ beer container in Germany.

Outside body diameter: 65 mm
Height: 260 mm
Tags: packaging design, Tucher, Nuremberg, beer, Bavaria, vintage, hand-drawn, beer label, beverages
Design Challenge: Apart from POS displays and cardboards, the AEcht Nuernberger Kellerbier brand is not supported by any classic or digital advertising. This way, the beer label alone is responsible to convince the target group and activate them to buy.
Inspiration: The Tucher Brewery is located in Nuremberg, a city whose history is intertwined with beer throughout the ages.
After the city council passed a purity law in 1302, the first "quality beer" was brewed here. On their mission to preserve the traditional brewing art, Tucher brews the unfiltered and naturally clouded AEcht Nuernberger Kellerbier ("Original Nuremberg cellar beer") in a traditional way. Of course, we wanted the packaging design to reflect the brewing heritage of Nuremberg and Bavaria.
Patents: Tucher Bräu GmbH und Co. KG
Team Members: Client Tucher Brewery
Marketing Director: Kai Eschenbacher
Marketing Manager: Andreas Gebauer
Marketing Manager: Nikolas Zitzelsberger

Agency Bloom Nürnberg
Designer: Markus Walter
Illustrator: Ursula Zlamal
Text: Dieter Scheuerer
Artwork: Sven Pirner
Creative Director: Stefan Maier-Wimmer
Project Manager: Ulrike Landauer
Image Credits: Bloom GmbH Nürnberg