Sierra Cantabria Primary Function: Etîketa Şerabê by Estudio Maba

Sierra Cantabria Primary Function: Etîketa Şerabê by Estudio Maba is a highly esteemed winner of the very prestigious 2020 Xelata A' Design Award a Zîvîn in Dîzayna Pakêtkirinê Competition Category.

ZîvPakêtkirin· 2020

Sierra Cantabria Primary Function: Etîketa Şerabê

by Estudio Maba

Client: Bodegas y viñedos Sierra Cantabria

Xelata A' Design Award a Zîvîn Winner in Pakêtkirin Category

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Colors

The Design

About Sierra Cantabria Primary Function: Etîketa Şerabê

Sierra Cantabria dîzaynek etîketê ye ji bo malbatek şerabên ku ji aliyê şerabxaneyeke kevneşopî ya Spanî ve tê hilberandin. Cûrbecûrî fireh e, ji ber vê yekê etîket zimanek dîtbarî parve dikin di heman demê de ferqên nazik di navbera şûşeyan de diparêzin. Sembolên heraldîkî yên ku ji aliyê malbatê ve bo 150 salan têne bikaranîn bi hiyerarşiyeke zelal a hêmanên tîpografîk re têne hev girêdan. Pergal ji bo şûşeyên Bordeaux û Burgundy 53 kombînasyonên etîketê çêdike. Her etîket li ser kaxeza pembû bi relîefa bilind, morkirin û fircehên vernîkê tê çapkirin. Armanc cûreyek klasîk û eşkerekar e bi wêneyeke marqeyê ya hevgirtî.

The Recognition

About the Xelata A' Design Award a Zîvîn

Sierra Cantabria Primary Function: Etîketa Şerabê xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Sierra Cantabria Primary Function: Etîketa Şerabê karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Sierra Cantabria Primary Function: Etîketa Şerabê afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sierra Cantabria is an extensive family of wines from one of the most traditional wineries in Spain. The different variants that it has give rise to a very large family, whose branding is worked as a whole, but also retaining subtle differences between one of the bottles to give rise to a range full of elegance and expressiveness.
Dimensions & Packaging: Bordeaux and Burgundy Bottles
Tags: Wine, design, bottle, label, brand
Production Technology: Cotton paper label with high relief, stamping and varnish strokes.
Design Challenge: The exercise on all bottle variants, starting from a few elements has been the most complex part of the project, to maintain consistency in the whole and also the point of differentiation between the range.
Research: A joint work between the management of the company, winemakers of great tradition and the creative team to achieve the most appropriate tone that the brand represents in a powerful and consistent way.
Inspiration: The heraldic symbols of the family that have accompanied the brand for 150 years and a rigorous wine tradition give rise to a classic label but full of content and nuances. The brand must be perceived emphatically, monopolizing the label full of typographic contrasts.
Project Duration: January to September 2019
Operation Flow: The most interesting part of the project is that the family gives a total of 53 combinations of labels, which, together with a series of elements, highlight the brand image in a strong and nuanced way. A renovated classic and full of exquisiteness.
Patents: Bodegas y Viñedos Sierra Cantabria
Team Members: Strategy Direction: Beatriz Suarez
Creative direction and design: Miguel angel del Baño
Image Credits: Estudio Maba