Paranormal Pakêtkirina Şerabê by Estudio Maba

Paranormal Pakêtkirina Şerabê by Estudio Maba is a highly esteemed winner of the very prestigious 2020 Xelata A' Design Award a Zêrîn in Dîzayna Pakêtkirinê Competition Category.

ZêrPakêtkirin· 2020

Paranormal Pakêtkirina Şerabê

by Estudio Maba

Client: Bodegas Baron

Xelata A' Design Award a Zêrîn Winner in Pakêtkirin Category

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Verified Award Winner

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Colors

The Design

About Paranormal Pakêtkirina Şerabê

Paranormal dîzaynek pakêtkirinê ye bo malbatek şerabên ku di şûşeyên Bordeaux û Burgundy de tên pêşkêşkirin. Mijara grafîkî li ser bingehê diyardeyên xerîb û neravekirî hatiye avakirin, ku bi nehênî û îronî hatine hilberandin. Neqşên dîjîtal ên hûrgilî pirtûkên kevn ên alkîmiyayê û kodeksên kevnare tînin bîra mirov. Tîpên nivîsê bi rengekî kevnar û ne-teqez hatine xêzkirin, dişibin çapkirina destan. Her etîketek ji kaxeza pembû hatiye çêkirin bi bilindahiya nîgarkirî, mohrkirin û lêdanên vernîkê. Ev dîzayn hatiye armanckirin ku demdirêj bimîne û rê bide çîrokên nû bo her sal an cureyekî tirî.

The Recognition

About the Xelata A' Design Award a Zêrîn

Paranormal Pakêtkirina Şerabê xelatgirê Xelata A' Design Award a Zêrîn e, nasîneke pir bi prestîj ku ji sêwiranên pola yekem, ecêb û berbiçav re tê dayîn. Xelatgirên Zêrînê afirandinên pir nûjen, dûrbîn û geş in, yên ku jêhatîbûn, şehrezayî û hêza sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Paranormal Pakêtkirina Şerabê vedîtineke pir hatiye pesindan, trendsazker û mezin be ku nirxeke bêhempa peyda dike. Ev sêwirana bi Zêrînê serketî projeyeke ecêb û hêja ye ku sînorên huner, zanist, sêwiran û teknolojiyê fireh dike. Paranormal Pakêtkirina Şerabê daxwaza xurt çêdike, coşê şiyar dike, afirînerîyê teşwîq dike û me heyirî dihêle.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This unique collection of wine bottles represents a magical vision of the phenomena that surround it. Paranormal is a name full of personality, which leads to a unique ideology of strange and amazing phenomena. The graphic based on an ancient graphic universe, in which culture was filled with myths and was collected in mystical books, in delicious visual narratives.
Dimensions & Packaging: Bordeaux and Burgundy Bottles
Tags: wine, bottle, design,
Production Technology: Cotton paper label with high relief, stamping and varnish strokes.
Design Challenge: The selection of the different phenomena, with an ironic touch to get the mystery a sufficient level but at the same time attractive has been one of the great challenges of work. The illustrations in digital engraving, for an appropriate reduction and perfect fit of the shadows has been another difficulty to overcome in the final project.
Research: From the beginning I wanted to build a timeless brand The name already gave enough personality to the project, with a powerful and disturbing theme. A lasting design has been the result, to also allow the expansion of the stories told see each vintage or new wine varietal.
Inspiration: From the books of alchemy to old codices, the style of the most precious engravings has been the inspiration for this design, in which even the typefaces are worked with an aged and imprecise aspect, of manual printing.
Project Duration: Murcia, Spain, January to September 2019
Operation Flow: The search for surprise and timeless elegance were the objective of the project, full of anecdotes and phenomena that made it more special and interesting. A classic but renewed wine, for a sophisticated interaction and full of irony at the same time.
Patents: Bodegas Baron
Team Members: Creative Direction: Miguel angel del Baño and Beatriz Suarez
Design: Miguel angel del Baño
Illustrator: Miguel Angel González and Borja Torres
Image Credits: Estudio Maba