Grundig Serenity Çayê Çêker by Mert Ali Bukulmez

Grundig Serenity Çayê Çêker by Mert Ali Bukulmez is a highly esteemed winner of the very prestigious 2020 Xelata A' Design Award a Zîvîn in Dîzayna Amûrên Malê Competition Category.

ZîvAmûra Malê· 2020

Grundig Serenity Çayê Çêker

by Mert Ali Bukulmez

Client: Arçelik A.Ş

Xelata A' Design Award a Zîvîn Winner in Amûra Malê Category

60,813

Verified Award Winner

Verify Award Status for #102932

View at A' Design Award Press Release Award Badge

Colors

The Design

About Grundig Serenity Çayê Çêker

Serenity çêkerek çayê ya hevdem e ku li ser ezmûna bikarhêner a dilşikestî dimeşe. Projeyê bi piranî balê dikişîne ser hêmanên estetîkî û ezmûna bikarhêner ji ber ku armanca sereke pêşniyar dike ku berhem ji berhemên heyî cûda be. Dara çayê hilberînerê ji laşê piçûktir e ku destûrê dide hilberê ku li erdê ku nasnameyek bêhempa tê de diherike binêrin. Laşek kemilandî ya piçûktir bi rûyên birrandî re hevalbendiya nasnameya hilberê jî piştgirî dike.

The Recognition

About the Xelata A' Design Award a Zîvîn

Grundig Serenity Çayê Çêker xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Grundig Serenity Çayê Çêker karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Grundig Serenity Çayê Çêker afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Serenity is a contemporary tea maker that focuses on joyful user-experience. The project mostly focuses on aesthetic elements and user experience as the main aim suggests product to be different from the existing products. The dock of the tea maker is smaller than the body which allows product to look over the ground that brings unique identity. Slightly curved body combined with sliced surfaces also supports the unique identity of the product.
Dimensions & Packaging: 173mm(max.) x 250mm(max.) x 260mm
Tags: Tea Maker, Contemporary, Minimal, Simple, Home Appliances, Grundig
Production Technology: • Body: Polypropylene(PP) / Injection Moulding
• Handle, lid and dock: Xenoy (PBT+PC) / Injection Moulding
Design Challenge: Finding the unique and simple form for the product was the most challenging but at the same time most joyful part for me. I had to make too many sketch models and mock-ups to refine the design language to make it as simple as possible.
Research: The project was mostly focused on aesthetic elements and user-experience. The research was focused on user-experience, working principles for tea makers, components but mostly it was sketch modeling. I needed to make lots of sketches to find the most simple and unique form solutions. Literature reviews about user-experience made in detail to be able to apply good solutions regarding consumers. I had to make lots of conversations with engineers that allowed me to design the product considering production and electronics. Also focus groups made supported with interface mock-ups to get feedback from tea maker users.
Inspiration: The inspiration of the project comes from retro/futuristic style combined with Scandinavian simplicity. I aimed to design an aesthetically noticeable product combined with joyful user-experience.
Project Duration: The project started in January 2019 and finished in May 2019. The project is an internship project that took place when working for Arçelik Group in Istanbul/Turkey.
Operation Flow: The lower section is for boiling water it stands on the dock which connects to power. Upper section is for tea. The interaction point of the product is the lower handle. Led dots on the handle gives feedback to the user about the operation.
Patents: Copyrights belong to Arçelik A.Ş, 2019