Plaza del Sol Pakêtkirina Xwarinên Vala by Estudio Maba

Plaza del Sol Pakêtkirina Xwarinên Vala by Estudio Maba is a highly esteemed winner of the very prestigious 2020 Xelata A' Design Award a Tuncîn in Dîzayna Pakêtkirinê Competition Category.

TuncPakêtkirin· 2020

Plaza del Sol Pakêtkirina Xwarinên Vala

by Estudio Maba

Client: Plaza del Sol

Xelata A' Design Award a Tuncîn Winner in Pakêtkirin Category

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Verified Award Winner

Verify Award Status for #104257

View at A' Design Award Press Release Award Badge

Colors

The Design

About Plaza del Sol Pakêtkirina Xwarinên Vala

Plaza del Sol pakêtkirinek e ji bo çentên çîps. Grafîk xwe li ser motîfên gelêrî û berhemên bîranînê yên ku li bajarên gerîdeyan ên Spanyayê têne dîtin ava dike, û ev referans bi awayekî hemdem û bi henekê têne pêşkêşkirin. Her flow pack çîrokek kurt vedibêje ku ji tiştên bîranînê hatiye avakirin, bi armanca ku kirrêker bikenîne. Wêne bi rêya wênekêşiya "still life" ya ku di rêzek de hatiye sazkirin hatine afirandin, û çente bi çapkirina flexografîk têne hilberandin. Her çente 195 bi 320 mîlîmetre ye.

The Recognition

About the Xelata A' Design Award a Tuncîn

Plaza del Sol Pakêtkirina Xwarinên Vala xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Plaza del Sol Pakêtkirina Xwarinên Vala tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Plaza del Sol Pakêtkirina Xwarinên Vala pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A design that extols the folk graphic universe, but in a contemporary way and plenty of irony. With this proposal the consumer wants to produce a smile, taking the marked Spanish character to new ways of expressing it.
Dimensions & Packaging: 195mm x 320mm
Tags: Packaging, design, folk, snacks, crisp, set, photography, humor
Production Technology: Still life photography in set for composition of the images. Flexographic printing.
Design Challenge: Composing each element with pieces and natural elements to achieve the desired effect has been the most complicated part of the job.
Research: The use of classical and folk motifs is common in souvenirs and other products. The most important thing in this project was to find a renewed way of exposing it, as well as giving humor to the packaging without turning it into a comedian.
Inspiration: The graphic elements are collected from the souvenir objects present in any tourist city in Spain, to build with them their own language for the brand. The result has a personality of its own that the public can identify.
Project Duration: Murcia, Spain, May 2019 to February 2020
Operation Flow: These flow pack represent an story each one that talks about folk souvenirs with humor, looking for the user smile.
Patents: Plaza del Sol
Team Members: Strategy: Beatriz Suarez
Art Direction. Miguel Angel del Baño
Design: Jose Lorente
Photographer: La Industrial
Image Credits: Estudio Maba