Enkindle Qutiya Şekolata لەلایەن Ion Avram

دیزاینی Enkindle Qutiya Şekolata لەلایەن Ion Avram خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2020 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.

TuncPakêtkirin· 2020

Enkindle Qutiya Şekolata

لەلایەن Ion Avram

کڕیار: Ion Avram

خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Pakêtkirin

15,383

خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #105245

سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Enkindle Qutiya Şekolata

Enkindle qutiyeke şekolatayê ye ku ji bo tabletên biçûk ên şekolata tarî bi du tam hatiye çêkirin, biberê agir û lîmon bi biber. Sêwirandin du qutiyan bi hev ve girêdide, ku wek berga kartek pop-up (derdikeve) kar dikin. Gava ku vekirî be, kart çîrokek wêneyî di şiklên birrî yên sê-alî de eşkere dike. Şiklên birrî yên li aliyê hundir tabletên biçûk nîşan didin, ku ji bo tama biberê agir wek volqanek û ji bo tama lîmon û biberê wek xezîneyek şûşên zêr hatine şekilandin. Ev referans bîranîna demên borî tîne bîr, dema ku baharat bi qasî zêr biha bûn. Qutî ji kaxeza qalind (cardboard) hatiye çêkirin û piştî ku şekolata tê xwarin, dikare were parastin.

پێناسەکردن

دەربارەی Xelata A' Design Award a Tuncîn

Enkindle Qutiya Şekolata xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Enkindle Qutiya Şekolata tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Enkindle Qutiya Şekolata pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: The concept is a double box of black chocolate mini-tablets, that come in two flavors: chili and lemon with pepper. The two boxes are the covers of a pop-up card, which, once unfolded, reveals the illustrated story of the product in three dimensional cut outs. The inner side of the packaging displays the mini-tablets through a direct cut out in the box, shaped as a volcano for chili, and shaped as gold bar treasure for lemon and pepper.
قەبارە و پاکێج: 35cm x23cm x2cm the cardboard folded and 35cm x23cm x1cm each box. 5cmx5cm chocolate minitablets
تاگەکان: enkindle, chili chocolate, lemon and pepper chocolate, sea monsters,chocolate legends, chocolate spices pop up card chocolate box
تەکنەلۆژیای بەرهەمهێنان: The box is made of cardboard. The box die cut allows the transportation of the unfolded boxes for logistic efficiency. The pattern of the box in made in CMYK to which two Pantone colors are added. The finishing is realized with matte coating and hot foil red and gold. When the box is open similarly to a book, on the inside of each one there are two cut outs that permit visibility to the chocolate mini tablets, the latter becoming elements of the box design.
هەڵەنگاندنی دیزاین: The main challenge was conceiving the shape of the box so that it looks as appealing closed as it does open as a book. The second challenge was the sizing of the cutouts in the inside, cutouts that allow seeing the chocolate minitablets.
توێژینەوە: We checked the originality of the pop up box concept in various FMCG areas related to cardboard packaging in general, not limited to chocolate goods. The research was made in the online environment and took two months. We also looked into linking chocolate goods to non-sweet ingredients within a story concept and we found none.
ئیلهام: The inspiration came from the exotic, spicy flavors which are targeted at a rather limited audience, compared to the sweet ones. Visually, the two spicy flavors were interpreted through graphic elements, such as the eyes represented on the cover, which generate a strong sensory reaction. In ancient times, spices were just as valuable as gold. Back then, the ships carrying the precious spices would spread legends and stories on their way back.
ماوەی پڕۆژە: The projects started in November 2019 in Bucharest and finished in January 2020 in Bucharest
ڕێڕەوی کارکردن: The box of chocolate has a secondary function: it becomes a ludic, narrative object that makes the buyer keep it after having enjoyed the product. The chocolate and the pop up cards are both products designed to be offered as gifts. The fact of selling together two different varieties in two boxes makes it alluring for the buyer and the story unfolding in 3D is the surprise element.
کرێدیتی وێنەکان: Image #1: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019
Image #2: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019
Image #3: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019
Image #4: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019