Oulevi Packaging Design Pakkirina Bîrayê by Zhangyong Hou

Oulevi Packaging Design Pakkirina Bîrayê by Zhangyong Hou is a highly esteemed winner of the very prestigious 2021 Xelata A' Design Award a Hesinîn in Dîzayna Pakêtkirinê Competition Category.

HesinPakêtkirin· 2021

Oulevi Packaging Design Pakkirina Bîrayê

by Zhangyong Hou

Client: Oulevi

Xelata A' Design Award a Hesinîn Winner in Pakêtkirin Category

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The Design

About Oulevi Packaging Design Pakkirina Bîrayê

Oulevi pakkirineke sêwiranî ye ji bo bîraya vekirî (draft beer). Konteynir qûtiyeke ji polayê nepolo ye, bi naveroka xwerû ya yek lître û bi mezinahiya vekirî ya 274 mm dirêj û 193 mm bilind. Wêneya çapkirî sînorê glasekê bîrayê pêk tîne. Wêneyên taybet eslê madeyên xav nîşan didin, ku ji cehê Avustralyayê, hevîrtirşka Ewrûpaya bakur û hopsa Amerîkaya Bakur pêk tê. Sembola glasê alîkariya xerîdaran dike ku ji dûr ve marqeyê nas bikin. Armanca sêwiranê ew e ku çîroka berhemê bi awayekî zelal li ser refikê pêşkêş bike.

The Recognition

About the Xelata A' Design Award a Hesinîn

Oulevi Packaging Design Pakkirina Bîrayê xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku Oulevi Packaging Design Pakkirina Bîrayê afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. Oulevi Packaging Design Pakkirina Bîrayê ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Oulevi is a newly established enterprise specializing in raw beer. Oulevi beer uses barley from Australia, yeast from northern Europe and hops from North America. Therefore, in the packaging design, the origin of raw materials is shown through illustration, and the appearance outline is a glass of beer, which not only increases the display effect, but also enables consumers to understand the excellent quality of products.
Dimensions & Packaging: Net content：1 liter ，
Development dimension: 274mm long, 193mm high
Tags: Beer packaging, illustration, beer logo design
Production Technology: Stainless steel can
Design Challenge: As a new brand, how to let consumers quickly see you on the shelf, how to quickly understand the advantages of products, these are the most difficult and need to be solved. Give the product a symbol of beer cup, and show the advantages of the product in the form of illustration, which is a good solution to the above problems.
Research: Through the investigation of consumers, they want to know more about the story behind the product to help them judge the quality of the product. Most of the time, consumers see patterns that they don't want to do with the product. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Inspiration: Looking for visual language that can tell the unique charm of oulevi beer is the first problem to be solved. Pour out a cup of fragrant beer, and look at it as if you see all it has: barley from Australia, top hops imported from North America, yeast from northern Europe, etc., all of which are shown in front of your eyes like a movie. The rudiments of packaging have already been shown in your brain. Use illustration to show all of them.
Project Duration: It took a month,
Location: Dalian, China
Team Members: Zhangyong Hou