Mi Temple of Heaven Builder Packaging Pakêta Pêkolîna Perçeyên Avakirinê by Yang Zhang

Mi Temple of Heaven Builder Packaging Pakêta Pêkolîna Perçeyên Avakirinê by Yang Zhang is a highly esteemed winner of the very prestigious 2021 Xelata A' Design Award a Tuncîn in Dîzayna Pakêtkirinê Competition Category.

TuncPakêtkirin· 2021

Mi Temple of Heaven Builder Packaging Pakêta Pêkolîna Perçeyên Avakirinê

by Yang Zhang

Client: Beijing AIQI Technology Co., Ltd.

Xelata A' Design Award a Tuncîn Winner in Pakêtkirin Category

13,077

Verified Award Winner

Verify Award Status for #106355

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mi Temple of Heaven Builder Packaging Pakêta Pêkolîna Perçeyên Avakirinê

Nووسینا کتێبی: Pakêتا Avakerê Perestگehا Ezmان یа Mi پاکەتێکی کاغەزیە بۆ یارییەکی بلۆکی بیناسازی. ڕووی دەرەوە هۆڵی نوێژ بۆ دروینەیەکی باش بە هێڵی ورد نیشان دەدات، و دیزاینێک بە بۆشاییی سپی فراوان وێنە بە هێمن دەهێڵێتەوە. پێکهاتەکە پیشاندان و پاکەتکردن لە یەک قوتوودا کۆدەکاتەوە. کردنەوەی داپۆشەری سەرەوە دەرگایەکی چاپکراو دەردەخات کە مێژووی دارتاشیی نەریتی چینی نیشان دەدات، لەگەڵ لیستەی هەموو پارچەکان لە پشتەوە. لە پشت دەرگاکەوە، کیسەکانی بلۆک بە چینەوچین ڕیزکراون. پێکهاتەی ناوەوە دەتوانرێت دەربهێنرێت و وەک سندوقێکی هەڵگرتن دووبارە بەکاربهێنرێتەوە.

The Recognition

About the Xelata A' Design Award a Tuncîn

Mi Temple of Heaven Builder Packaging Pakêta Pêkolîna Perçeyên Avakirinê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Mi Temple of Heaven Builder Packaging Pakêta Pêkolîna Perçeyên Avakirinê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Mi Temple of Heaven Builder Packaging Pakêta Pêkolîna Perçeyên Avakirinê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The overall vision of the package is simple and clear, but the details convey the craftsmanship. The structure integrates the display function and the packaging function as one, with the value of appreciation and collection, giving users a visual feast. Consumers can feel the charm of the product from the vision and use of the package.
Dimensions & Packaging: Packaging Size: 403x301x155mm
Tags: Building block toys, handicrafts, Sun Mao, the Hall of Prayer for Good Harvest, the Temple of Heaven
Production Technology: The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
Design Challenge: How to convey Chinese traditional Sun Mao and ancient construction culture to consumers, and how to infuse the connotation of products into packaging design? Finally, we choose simple but solemn packaging structure and appealing and instructive graphic design to lead consumers into the world of Sun Mao culture.
Research: The year 2020 will mark the 600th anniversary of Chinese Royal Architectural Groups, we hope to inject the connotation of the product into the packaging design, so as to convey the Chinese traditional Sun Mao and ancient building culture to consumers and pay tribute to the 600th anniversary.
Inspiration: Based on packaging design concept of “Reproduce the imperial architectural temperament, inherit the essence of Chinese art”, we drew the image of the hall of prayer for good harvest with elaborate lines on the packaging, making every detail of the century-old building vividly appear on the paper. We use the design layout with more white space to neutralize the visual pressure, and use restrained and implicit design techniques to interpret the packaging as an ancient painting.
Project Duration: The project started in March 2020 and finished in May 2020 in Beijing, China
Operation Flow: The packaging structure adopts the up-bottomcover boxes. Open the upper cover and you will see the "door" with development history of Sun Mao printed on it, the other side of the door is printed with a list of all building block parts. Open the "door" and you will see the layered building block bags. It is easy to operate but has a sense of ritual.
The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life.
Team Members: Beijing AIQI Technology Co., Ltd.
Image Credits: Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao