Birds and Coffee Ambalajkirin لەلایەن Kristina Pacesaite

دیزاینی Birds and Coffee Ambalajkirin لەلایەن Kristina Pacesaite خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2021 Xelata A' Design Award a Zîvîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.

ZîvPakêtkirin· 2021

Birds and Coffee Ambalajkirin

لەلایەن Kristina Pacesaite

کڕیار: Kavos gurmanai

خەڵاتگری Xelata A' Design Award a Zîvîn لە پۆلی Pakêtkirin

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سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Birds and Coffee Ambalajkirin

Her hilber pakêtek rast heq dike. Bi pêşxistina vê pakkirinê, sêwiraner alîkariya pargîdaniyek serketî ya qehweçêkerê kir ku bigihîje mirovên nû yên ku qehweya kalîteya pêşîn nirx dikin û ji eslê wê re eleqedar dibin. Bi peydakirina dîmena nû ya pakkirinê, sêwiraner hewl dida ku nirxa qehweya destçêkirî ya ku hema hema ji her parzemînê tê zêde bike. Biryara karanîna nîgarên çûkan ên her welatekî li ser bingeha xwezaya wan a xweşik û di heman demê de hestek bi destan çêkirî ku ew didin hilberîna dawîn bû. Kaxeza kraft û rengê qehweyî ya kûr a nîgaran jî ji heman armancê re xizmet dikin.

پێناسەکردن

دەربارەی Xelata A' Design Award a Zîvîn

Birds and Coffee Ambalajkirin xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Birds and Coffee Ambalajkirin karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Birds and Coffee Ambalajkirin afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: The project manifests the craftsmanship of coffee roasters by providing the handmade look of the packaging that shows the birds of each country. The dark brown color of the illustrations gives a unique feeling to the product.
قەبارە و پاکێج: Kraft doypack 160X230X40mm
Kraft bag 145X340mm
تاگەکان: packaging, doypack, coffee bag, coffee packaging, coffee illustration, bag design, kraft packaging, kraft bag
تەکنەلۆژیای بەرهەمهێنان: Digital printing on kraft paper
هەڵەنگاندنی دیزاین: It wasn't very challenging to create this packaging, The main challenge was to find the right postures of the birds and a balance of illustration style, that will be bold but still elegant. And also it was important that they will look sharp when printed on kraft paper bag.
توێژینەوە: The packaging design creates value added to a product which has major influence on customers purchasing decision process especially at the point of purchase. Visual research was started by investigating the other producer's offer in the same niche of coffee roasters in Lituanian market.
My vision was based on moodboards of different graphic images and typography styles that helped to define the main design solutions. All The birds chosen for the packaging represent each country, are simple but at the same time elegant ant memorable.
ئیلهام: I immediately thought of biology theme as a common thread among the nine coffee regions represented. After some sketching we've decided to use bird illustrations. The inspiration was found in a vintage biology books, birdwatcher's guides and botanical magazines and publications that describe the wide variety of species of each country.
ماوەی پڕۆژە: The project took about 2,5monts : it was started on March 2020 and was finnished by the end May.
ڕێڕەوی کارکردن: The main communication flow between the customer and a coffee roaster is through their online shop. We aimed for new customers who value quality coffee and care about it's origin. In this case the visual communication comes to the front line and the nice packaging is crutial for the better understanding of the product value.
ئەندامانی تیم: Kristina Pacesaite