The Mask That Ate The Virus Primary Function: Maskeya Vîrus-Rûxîner by Birger Linke

The Mask That Ate The Virus Primary Function: Maskeya Vîrus-Rûxîner by Birger Linke is a highly esteemed winner of the very prestigious 2021 Xelata A' Design Award a Zîvîn in Dîzayna Pakêtkirinê Competition Category.

ZîvPakêtkirin· 2021

The Mask That Ate The Virus Primary Function: Maskeya Vîrus-Rûxîner

by Birger Linke

Client: Birger Linke Design

Xelata A' Design Award a Zîvîn Winner in Pakêtkirin Category

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Colors

The Design

About The Mask That Ate The Virus Primary Function: Maskeya Vîrus-Rûxîner

Kompanyaya biyoteknolojîk a Swîsrî Livinguard tekstîlek ji bo maskeyên ji nû ve bikaranînê pêş xist ku bakterî, kivark û vîrusan (tevî Covid 19) di dema têkiliyê de bêçalak dike û ji holê radike. Ev fikir di pakkirinê de tê jiyandin: Maske di pakêtek stêrîl de tê. Şirîtek plastîkî ya girêdayî – dema jor û jêr tê şemitandin – nîşandanek grafîkî ya vîrusekê ku di vê pêvajoyê de tê xwarin, jimînek dide, ku di rojên bêhêvî de bi lez pêwîst e. Ji bo dûrxistina tevlihevkirina maskeyan di navbera endamên malbatê de, û ji ber vê yekê kontaminasyona çewt, klîpsên eyarkirinê yên bi rengên cûda di qapek cuda de tên da ku her maske taybet bike.

The Recognition

About the Xelata A' Design Award a Zîvîn

The Mask That Ate The Virus Primary Function: Maskeya Vîrus-Rûxîner xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku The Mask That Ate The Virus Primary Function: Maskeya Vîrus-Rûxîner karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. The Mask That Ate The Virus Primary Function: Maskeya Vîrus-Rûxîner afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A patented, specially treated textile is used for these reusable masks, that eliminates viruses, bacteria and fungi upon impact (incl. Covid 19).
Dimensions & Packaging: Width 220 x Depth 22 x Height 220
Tags: Mask, virus-eliminating, Covid 19, Coronavirus, Livinguard
Production Technology: Livinguard treated textile, styrofoam, EVA
Design Challenge: Finding the right materials and printing technology that would allow for a highly accurate production needed for the animation to work.
Research: To bring the virus-eliminating process to life in the packaging, we made use of a century old technique: Moiré Animation – creating an optical illusion of animated frames, with the graphic depiction of a virus getting 'eaten' in the process.
Inspiration: Swiss biotech company Livinguard developed a textile for reusable masks that inactivates bacteria, fungi, and viruses (incl. Covid 19) upon impact.

The product idea is brought to life in the packaging:
The mask comes in a sterile package. An attached plastic strip animates – when slid up and down – a virus that is getting eaten in the process, adding some urgently needed humor in desperate days.
Project Duration: The product was launched in May 2020. Up to date 5 Million masks were produced. Market: China/Worldwide
Operation Flow: The task was to communicate a new, unique product advantage to the consumer via the packaging: that a simple textile can provide protection, every single day.
Patents: Livinguard patented, treated textile
Team Members: Birger Linke
Image Credits: Photography: Chiara Ye Photography