Fairy Fox چاودێری پێست by Antonia Skaraki - A.S. Advertising is a highly esteemed winner of the very prestigious 2021 Xelata A' Design Award a Zîvîn in Dîzayna Pakêtkirinê Competition Category.
ZîvPakêtkirin· 2021
Fairy Fox چاودێری پێست
by Antonia Skaraki - A.S. Advertising
Client: Fairy Fox
Xelata A' Design Award a Zîvîn Winner in Pakêtkirin Category
Verified Award Winner
Verify Award Status for #107898The Design
About Fairy Fox چاودێری پێست
بەخێربێیت بۆ گەشتێکی سەرسوڕهێنەر بەرەو هەستی سروشت. نهێنی دەوروبەری ئەم بەرهەمانەی چاودێری پێست هەست پێ بکە. دیزاینەکە ئاماژە بە پەیوەندی نێوان دایکی سروشت و منداڵەکانی دەکات، لە کاتێکدا کە کەرەستە بە کوالیتی بەرزەکان هەستێکی بەردەستی و کاریگەریەکی بەردەوام دەبەخشن. نەخشەکردنی ڕکابەری و شیکاری ڕەوتەکان بوونە هۆی دۆزینەوەی بۆشاییە دەرفەتەکان کە لەگەڵ بینین و ستراتیژی کڕیاردا هاوئاهەنگ بوون، ئەمەش بووە هۆی پاکەتکردنێکی مۆدێرن و کەمینە و گەرم.
The Recognition
About the Xelata A' Design Award a Zîvîn
Fairy Fox چاودێری پێست xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Fairy Fox چاودێری پێست karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Fairy Fox چاودێری پێست afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Feel the fairy-tale mystery surrounding these skincare products. The design reveals the bond between Mother Nature and her children, while the high quality materials lend a tactile feel and a lasting impression. Exceptional details imply high quality of the products. At the same time, it is easy for the average consumer to remember the product line and to recognize it at all points of sale. Packaging that gives rise to a range full of elegance and expressiveness. The final design strayed away from having traditional labels. Instead, it focused on simplicity, minimalism and warmth.
- Dimensions & Packaging
- PVC labels on all the packages.
15x12cm
14,5x8,8cm - Tags
- baby, care, child, cream, fairy, fox, product, health, skincare
- Production Technology
- Environmentally friendly. Plastic containers with PVC labels.
- Design Challenge
- The brief was to create clean, fresh and minimal packaging with a touch of sophistication that would reflect the purity of the brand’s nature and express its core message, while also being friendly and welcoming at the same time, conveying the message of caring. Of course, the packaging should also reflect the brand story and all those values that it represents. And could you think of a better way to visualize it than a nod to our fox, the Fairy Fox, depicted with simplicity, bold and strong typography, and inviting warmth?
- Research
- A thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to lead to a design concept.
- Inspiration
- Inspired by The Little Prince and the heart-warming messages of the wise fox in this enchanting fable of childhood years, the Fairy Fox brand ensures a Healthy Ever After ending to all skincare issues. Fairy Fox is a magical and mystical creature, famed for its kind-hearted nature and its vibrant personality, that comes to the rescue whenever need be, with purely natural skincare products made with lovingly handcrafted energy to nourish everyone’s skin from head to toe! The environmental protection and sustainability trend, as well as the healthy lifestyle concept, were also sources of inspiration.
- Project Duration
- The project started in February 2016 in Athens, Greece, and finished in June 2020 in Athens, Greece.
- Operation Flow
- The packaging managed to turn consumers into adventurous travellers to the magic land of Mother Earth and the Fairy Fox heroine. A part of the brand story and USPs of the product were added on the lateral sides of the packaging, inviting the consumer not only to examine the product, but also to establish a communication between him or her and the brand.
- Team Members
- Creative Director: Antonia Skaraki
Art Director: Andreas Deskas
Copywriter: Sotiria Theodorou - Image Credits
- Image #1: Illustrator Andreas Deskas, Hare, 2017
Image #2: Illustrator Andreas Deskas, Sheep, 2017
Image #3: Illustrator Andreas Deskas, Lizard, 2017
Image #4: Illustrator Andreas Deskas, Frog, 2017
Image #5: Illustrator Andreas Deskas, Squirrel, 2017
Image #6: Illustrator Andreas Deskas, Deer, 2017
Image #7: Illustrator Andreas Deskas, Turtle, 2017
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