Haci Bekir Halva Ambalajkirin لەلایەن Polin Kuyumciyan

دیزاینی Haci Bekir Halva Ambalajkirin لەلایەن Polin Kuyumciyan خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2021 Xelata A' Design Award a Hesinîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.

HesinPakêtkirin· 2021

Haci Bekir Halva Ambalajkirin

لەلایەن Polin Kuyumciyan

کڕیار: Haci Bekir

خەڵاتگری Xelata A' Design Award a Hesinîn لە پۆلی Pakêtkirin

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خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #109346

سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Haci Bekir Halva Ambalajkirin

Haci Bekir yek ji kevintirîn markayên cîhanê ye û xwedî mîraseke mezin e. Her çend navê marqeyê bixweber bi kalîte û razîbûna hilberê re têkildar be jî, ji bo marqeyek wusa kevn dijwar e ku ji nifşa nû re mêze bike. Bi zêdebûna populerbûna helvayê di trenda xwarinên Tirkî de, marqeyê xwest ku jê sûd werbigire û pakêta xwe ya hevalva nûjen bike. Qalib û rengên sade lê balkêş ên sêwiranên nû dihêle ku Haci Bekir bigihêje û naskirina marqeya xwe berfireh bike. Nimûneyên sêwiranê û rengan her du jî ji sê malzemeyên halva û tevnûran têne îlham kirin.

پێناسەکردن

دەربارەی Xelata A' Design Award a Hesinîn

Haci Bekir Halva Ambalajkirin xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku Haci Bekir Halva Ambalajkirin afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. Haci Bekir Halva Ambalajkirin ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: Haci Bekir decided to update their products' packaging and prints in order to catch up with 21st century trends and appeal to a younger customer group as well.
Halva is a very traditional dessert but is now becoming very hip again. So Haci Bekir wanted to utilize halva's popularity and be able to address to the new generation. The new packaging design uses the hip stripe patterns and pop colors in order to modernize the traditional taste of halva.
قەبارە و پاکێج: This project consists of three halva boxes and they all have same size sleeves: 141 x 302 mm.
تاگەکان: packaging, box, design, patterns, food
تەکنەلۆژیای بەرهەمهێنان: The product itself comes within a plastic container. But the container itself looked insufficient for the presentation so we decided to cover the box with a carton sleeve. The production was easy and the box was covered and became more presentable.
هەڵەنگاندنی دیزاین: The challenging part of this design was to appeal to the younger generation while maintaining the legacy of Haci Bekir. The halva box designs are very hip but also simple because the brand name and logo also had to stand out. Also, halva does not have a specific shape, so it was harder to find a key visual to build upon. But the ingredients of each flavour gave it an organic pattern which ended up on the end design.
توێژینەوە: The research was mostly based on different representations of each flavour of the three boxes. The flavours had to be represented in a series and the research process was all about sketches of patterns and ideas.
ئیلهام: The simple geometric patterns were inspired from the main ingredients and the texture of each halva kind. Plain halva has straight lines to indicate its smooth texture, halva with cocoa has a wavy texture, thus the wavy pattern and halva with pistachio has a crunchy looking texture and the zigzag lines are chosen to hint the crunchiness. Bold and flashy colors were picked in order to give the brand and the product a fresh and young look.
ماوەی پڕۆژە: The project started in December 2019 and finished in February 2020, in Istanbul.
ڕێڕەوی کارکردن: The bicentennial brand is already very well known but its age makes it harder to connect to the new generation. The updated packaging design for halva boxes enables the brand to appeal to a younger audience because it presents trendy patterns and flashy colors.
کرێدیتی وێنەکان: Image #1: Photographer Daçya Lisan, 2020.
Image #2: Photographer Daçya Lisan, 2020.
Image #3: Photographer Daçya Lisan, 2020.
Image #4: Photographer Daçya Lisan, 2020.
Image #5: Photographer Daçya Lisan, 2020.