Snow Time L Şerab by Evan Chen and Ziming Guo

Snow Time L Şerab by Evan Chen and Ziming Guo is a highly esteemed winner of the very prestigious 2021 Xelata A' Design Award a Zîvîn in Dîzayna Pakêtkirinê Competition Category.

ZîvPakêtkirin· 2021

Snow Time L Şerab

by Evan Chen and Ziming Guo

Client: Lascaux Design Institute Inc.

Xelata A' Design Award a Zîvîn Winner in Pakêtkirin Category

25,577

Verified Award Winner

Verify Award Status for #110335

View at A' Design Award Press Release Award Badge

Colors

The Design

About Snow Time L Şerab

Gu Yue Long Shan koma herî mezin a şeraba zer a kevneşopî ya li Chinaînê ye, ku di sala 1664-an de hatî damezrandin. Berhema nû ya ku wan ji bo Gu Yue Long Shan çêkir, ramana kêfa dema hêdî vedibêje. Sêwirana grafîkê li ser bingeha têgehên av, berf, birinc û zeman, ku di şeraba zer de bingehîn in, û çiya û avê yên herêmî destnîşan dike ku wêneyek bêkêmasî pêk bîne. Ji bo bikarhênerên jin pakkirinek zirav pêş xistin, bi karanîna fîlima çapê ya pulp, û bi pêvajoya vegirtinê re hevgirtî, da ku hestek pêça berfê çêbikin.

The Recognition

About the Xelata A' Design Award a Zîvîn

Snow Time L Şerab xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Snow Time L Şerab karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Snow Time L Şerab afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Guyue Long Shan is the largest yellow wine group in China, started in 1664, is a popular traditional yellow wine brand in China. It has many classic yellow wine products, and a loyal customer base of middle-aged and elderly people. It needs to develop some new products to cater to the younger consumers.
Dimensions & Packaging: The size is 275mm*68mm*68mm, and the paper seal at the bottle mouth simulates the dynamic opening of yellow rice wine, increasing the sense of ceremony.
Tags: logo，packaging，illustrations，graphics
Production Technology: Glass bottle model development, paper embossed hot stamping, solid wood and cork combination.
Design Challenge: Grasp the relationship between traditional brands and emerging markets to guide packaging design.
Research: We combine the Chinese yellow wine culture with the local city culture of Shaoxing, and the yellow wine brewing process to form the bottle label illustration. Time/lake water/glutinous rice/snowflakes form the auxiliary graphics. This is our attempt to expand the image of Huangjiu.
Inspiration: We created a young new product for Guyuelongshan, Falling Snow, to convey the idea of enjoying slow times. Water, glutinous rice and time are essential in making yellow rice wine, while the lees of Fragrant snow wine are as white as snow. So we use abstract snowflakes to express time/water/glutinous rice, and draw the local mountains and water to form a complete picture. For female users developed a thin packaging, using pulp press film, and combined with the indentation process, to produce a snow wrap feeling.
Project Duration: The project was launched in Shaoxing in July 2020.
Operation Flow: When customers get their Snow Time Wine, they will touch the special crafted pawn paper bottle sticker. Tear off the top seal, open the cork, pour yourself a glass of aged yellow wine and enjoy Slow Time.
Team Members: Evan Chen
Ziming Guo
Leti Liu
Suheng Yao
Yoga Zhai
Fan Zhang
Min Fang