Renata-A Primary Function: پاکەتکردنی شامپۆ by Hsiao Che Hou

Renata-A Primary Function: پاکەتکردنی شامپۆ by Hsiao Che Hou is a highly esteemed winner of the very prestigious 2021 Xelata A' Design Award a Zîvîn in Dîzayna Pakêtkirinê Competition Category.

ZîvPakêtkirin· 2021

Renata-A Primary Function: پاکەتکردنی شامپۆ

by Hsiao Che Hou

Client: Renata

Xelata A' Design Award a Zîvîn Winner in Pakêtkirin Category

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Colors

The Design

About Renata-A Primary Function: پاکەتکردنی شامپۆ

Book Text: ڕێناتا-ئەی بۆتڵێکی شامپۆیە کە بۆ براندێکی چاودێری قژ دیزاین کراوە. لەشی بۆتڵەکە لە کەرەستەیەکی سەرچاوە زیندووی (بایۆ) دروستکراوە کە لە قەدی چای فڕێدراو بەرهەمهاتووە کە لە جوتیارانی چای لە تایوان کۆکراوەتەوە. ئەم کەرەستەیە جێگای ٤٠ لەسەدی پلاستیکی پترۆکیمیایی دەگرێتەوە و یارمەتی کەمکردنەوەی دەردانی کاربۆن دەدات. بۆتڵەکە بەهێز و بەردەوامە وەک ئەو دەفرانەی لە پلاستیکی ئاسایی دروستکراون، دەکرێت دووبارە بەکاربهێنرێتەوە و پاش سووتاندن هیچ ماددەیەکی ژەهراوی بۆ ناو خاک ئازاد ناکات. پاکەتەکە شامپۆیەکی تێدایە کە لە دەرهێنراوی گژوگیای گیاییی چینی دروستکراوە، و دیزاینەکە بابەتی نوێبوونەوە ڕەنگدەداتەوە.

The Recognition

About the Xelata A' Design Award a Zîvîn

Renata-A Primary Function: پاکەتکردنی شامپۆ xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Renata-A Primary Function: پاکەتکردنی شامپۆ karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Renata-A Primary Function: پاکەتکردنی شامپۆ afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The natural bottle as a starting point is made from Taiwanese tea stems, making it environmentally friendly and everlasting. The design uses the only “globally EU certified” tea stem bio-based recycled shampoo bottle. The emphasis is on the global environment along with the requirements and persistence of quality.
Dimensions & Packaging: 8cm x 3.5cm x 16cm
Tags: Package Design, Visual Design, Brand Design
Production Technology: PLA(Biomass Plastics) / HDPE / Paper
Design Challenge: RENATA-A Pure Chinese Formula Shampoo contains a variety of Chinese herbal extracts. For millennia it is said to have an irreplaceable natural energy, bringing this heritage into hair washing gives the hair the purest natural regeneration and care.
Research: RENATA-A Pure Shampoo applies the tea that represents Taiwan’s emotions to product packaging, collects discarded tea stalks from tea farmers in Taiwan, and produces a NPPm bio-based green bottle body that replaces 40% of petrochemical plastic to reduce Carbon emissions! The shampoo bottle not only has the same durability and durability as traditional petrochemical plastics, but also does not produce toxic substances such as dioxin to pollute the soil after incineration, and it can be recycled and reused.
Inspiration: RENATA-A Pure Chinese Formula Shampoo contains a variety of Chinese herbal extracts. For millennia it is said to have an irreplaceable natural energy, bringing this heritage into hair washing gives the hair the purest natural regeneration and care.

"Regeneration" gives living hair vitality, at the same time "Regrowth" also represents the concept of environmental protection, which is in line with the philosophy of RENATA-A Pure Chinese Formula Shampoo brand!
Project Duration: 2019 in Taoyuan / Taiwan
Operation Flow: NA
Patents: NA
Team Members: NA
Image Credits: DESIGNER / HOU, HSIAO CHE
PHOTOGRAPHER / OU CHIEH-JU