Labelist Cosmetics Pakêta Lênêrîna Çerm لەلایەن Brava Design

دیزاینی Labelist Cosmetics Pakêta Lênêrîna Çerm لەلایەن Brava Design خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2021 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.

TuncPakêtkirin· 2021

Labelist Cosmetics Pakêta Lênêrîna Çerm

لەلایەن Brava Design

کڕیار: Labelist Cosmetics

خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Pakêtkirin

25,010

خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #111621

سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Labelist Cosmetics Pakêta Lênêrîna Çerm

Pakêkirina Labelist Cosmetics li gorî meylên sektora heyî hatine sêwirandin. Rengên nerm lê pir geş hatine bikar anîn da ku bala xerîdar bikişînin. Hewl hat dayîn ku sê astên hilberê ji hev cuda bikin: bingehîn, dermankirin û zirav bi navgîniya pakkirinê, reng û destikê. Encam bi sepandina reng, varnîşan, cûreyên kaxez û pêlavan ve encamek bi dest xistiye.

پێناسەکردن

دەربارەی Xelata A' Design Award a Tuncîn

Labelist Cosmetics Pakêta Lênêrîna Çerm xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Labelist Cosmetics Pakêta Lênêrîna Çerm tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Labelist Cosmetics Pakêta Lênêrîna Çerm pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: Structure, branding and packaging design for Labelist Cosmetics. They have created a new cosmetic brand following the Clear Beauty trend, which includes 9 different cosmetics. The cosmetic line is divided into 3 levels: the essential that any skin needs, the treatment ones (which are the most important for any skin) and the intensives that they do a shock treatment to the skin.
قەبارە و پاکێج: 60 x 36 x 106 mm
A pre-cut has been set up on one side of the pack so you can unfold the box and see the "how to use" and other information.
تاگەکان: cosmetics, packaging, graphic design, clean beauty, slow beauty, beauty, rejuvenating
تەکنەلۆژیای بەرهەمهێنان: 3-ink offset printing on graphic cardboard. A black ink with two Pantone that blend into a gradient (different in each model). Silver stamping (essential and intensive) and gold stamping for treatment. Varnish soft touch on white areas to emphasize softness Iriodin varnish in colored areas. It shines with a pearly dot and touches of glitter that make gradients stronger and more nuanced. The interior is printed in 2 inks (the same two Pantone as on the face).
هەڵەنگاندنی دیزاین: The biggest challenge was to design a new packaging for a frenetic sector, cosmetics, in which new designs come onto the market almost daily. This fact marked us from the beginning. The goal was to innovate and create an attractive design, but at the same time fulfilling the mission of the project. What was the hardest part of this design activity. Maintain the visual characteristics that the whole marketing team wanted to offer to this new cosmetic line, but with a tight printing budget.
توێژینەوە: In the pre-sale activation this year, this new brand has successfully captured the attention of various international distributors who want to place it on the market.
ئیلهام: The range of colors was chosen to evoke the consumer in a healthier environment. The idea was that when the consumer saw the Hoot product, for example, an explosion of vitamins came to his or her mind. It was decided to make gradients by adding iriodin varnish to give movement to the packaging. Also, the team wanted to give a special importance to the user’s experience. That’s why they mixed the soft touch varnish, which has a soft touch, with the contrast of iriodin which has small glitter particles. The packaging contains a pre-cut that allows the consumer to see the inside without opening it completely.
ماوەی پڕۆژە: The project started in July 2019 in Barcelona and finished in August 2020 in Barcelona, and it will be exhibited in sales platforms in November 2020.
ڕێڕەوی کارکردن: The formulas are minimalist, streamlined with pure and reliable ingredients. The additives are minimal, those necessary to guarantee the maximum effectiveness of each product. They are not tested on animals (cruelty-free) and do not contain the following ingredients considered harmful: SLS, SLES, parabens, formaldehydes, ophthalates or hydroquinone.
ئەندامانی تیم: Structure & Graphic Design: Gal-la Termes
Brand Manager: Esperança Figuerola
PR Manager: Marta Rodríguez
Support Designer: Antonio Castilla
کرێدیتی وێنەکان: Image #1: Martí Casanellas
Image #2: Martí Casanellas
Image #3: Martí Casanellas
Image #4: Marc Xalabarder
Image #5: Marc Xalabarder