Zhanggong Times Fonksiyona Bingehîn: Pakêtkirina Araqê لەلایەن Wen Liu

دیزاینی Zhanggong Times Fonksiyona Bingehîn: Pakêtkirina Araqê لەلایەن Wen Liu خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2021 Xelata A' Design Award a Hesinîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.

HesinPakêtkirin· 2021

Zhanggong Times Fonksiyona Bingehîn: Pakêtkirina Araqê

لەلایەن Wen Liu

کڕیار: Jiangxi Zhanggong Liquor Co., Ltd

خەڵاتگری Xelata A' Design Award a Hesinîn لە پۆلی Pakêtkirin

16,802

خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #112289

بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Zhanggong Times Fonksiyona Bingehîn: Pakêtkirina Araqê

Nivîsa Pirtûkê: Zhanggong Times sêwiranek pakêtkirinê ye ji bo Baijiu ya ku li parêzgeha Jiangxi ya Chinê tê hilberandin. Şûşe ji keramîkê hatiye çêkirin bi şewitandinek xemilandî. Aliyê pêşiya qutiyê kaxezek çîndar bi kar tîne, û logoya sereke li ser lewheyek metal cih girtiye. Sêwirandin îlhamê ji Ganzhou digire, ku wekî zikmakiya çanda sor tê zanîn. Rengê sor wekî rengek sembolîk tê bikaranîn û bi grafîkên alîkar re tê hevahengkirin. Wêneyek aram elementên erdnîgarî û dîrokî yên herêmê nîşan dide, di nav de Çemê Gan jî heye. Pakêt bi mezinahiya 160 bi 120 bi 330 mîlîmetreyan e.

پێناسەکردن

دەربارەی Xelata A' Design Award a Hesinîn

Zhanggong Times Fonksiyona Bingehîn: Pakêtkirina Araqê xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku Zhanggong Times Fonksiyona Bingehîn: Pakêtkirina Araqê afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. Zhanggong Times Fonksiyona Bingehîn: Pakêtkirina Araqê ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: Zhanggong decides to create a good Baijiu based on Gan-flavor which truly represents Jiangxi province, also determines to dedicate it to the world, by naming it after the great "time". This is not only the mission and spirit of Zhanggong, but also the origin of "Zhanggong Times".
قەبارە و پاکێج: 160mm*120mm*330mm
تاگەکان: crafts, Baijiu, spirit, packaging, art, Zhanggong, cellar
تەکنەلۆژیای بەرهەمهێنان: Adopting special craftsmanship with goffered paper on the front of the package, and a metal plate for the main logo. For the material of bottle is made of ceramic with decorating firing.
هەڵەنگاندنی دیزاین: "Zhanggong Times" originates from Jiangxi province which full of fertile soil and red culture. In order to express the association between Jiangxi and the product. Visually, from the color to the bottle body, it is necessary to have a strong visual memory point. In response to this problem, red is definitely not traditional red when it is presented, but a symbolic combination of colors and auxiliary graphics. Also by extracting illustration elements of Jiangxi's geographical, historical and cultural symbols to evoke empathy from customers.
توێژینەوە: In the early morning of August 1, 1927, a gunshot broke the silence of Nanchang City, which fired the first shot of the Chinese revolution.It represents the establishment of Chinese first revolutionary army.Since then, the People’s Liberation Army has become the guardian of the Chinese nation, guarding them to usher in great era of today. On the occasion of the Army Day on August 1, 2020, considering from the future sustainability of the company to the product gradient ductility, designers have designed this commemorative Baijiu with epoch-making significance. The final design extracts concrete colors and symbols from abstract document elements which expresses the genes of the brand and historical symbols.
ئیلهام: Ganzhou, once a shining red medal inlaid on the People Republic of China，also a spiritual totem of historical time. Designers create the "time medal" under this inspiration. Color is an abstract symbol of an era. So, designers take the birthplace of red culture as the inspiration, by reinterpreting red to pay tribute to both time and its witnesses and participants. In order to highlight the regional characteristics of the ZHANGGONG TIMES, we have drawn a quiet and beautiful illustration.
ماوەی پڕۆژە: The project started in May 2020 and finished in August 2020 in Shenzhen.
ڕێڕەوی کارکردن: Designers care about the future development of the brand, so they re-push the vision back to Jiangxi. During those hard years, people provided fertile soil and space for the country selflessly only wishing for peaceful future. Through auxiliary elements, the mother river of Jiangxi-the Gan River, and the red homeland-Ruijin, it can carry the mark of history. In terms of product presentation, it was directly named "Zhanggong Times" to become an easy-to-remember brand, and also to explore the meaning behind the times.
ئەندامانی تیم: Designer:Wen Liu, Designer:Yong Deng and Designer:Weijie Kang
کرێدیتی وێنەکان: Image #1: Creator Wen Liu, Zhanggong Times, 2020.
Image #1: Creator Yong Deng, Zhanggong Times, 2020.
Image #1: Creator Weijie Kang, Zhanggong Times, 2020.
Image #1: Photographer Li Chen, Zhanggong Times, 2020.