Beltur Go Fonksiyona Bingehîn: Pakêtkirina Xwarinê by Musa Celik

Beltur Go Fonksiyona Bingehîn: Pakêtkirina Xwarinê by Musa Celik is a highly esteemed winner of the very prestigious 2021 Xelata A' Design Award a Hesinîn in Dîzayna Pakêtkirinê Competition Category.

HesinPakêtkirin· 2021

Beltur Go Fonksiyona Bingehîn: Pakêtkirina Xwarinê

by Musa Celik

Client: Beltur

Xelata A' Design Award a Hesinîn Winner in Pakêtkirin Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

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The Design

About Beltur Go Fonksiyona Bingehîn: Pakêtkirina Xwarinê

Nivîsa Pirtûkê: Beltur Go rêzeyek pakêtkirina xwarin û vexwarinê ye ku ji bo bikaranînê li parkên bajarî yên mezin hatiye sêwirandin. Qutiya xwarinê dikare li ser kasika vexwarinê were danîn, û şitlik ji nav qutiyê derbas dibe, ji ber vê yekê xwarin û vexwarin bi destekî tê girtin. Beşên piçûk ên qatkirî yên li ser qutiyê dikarin werin vekirin da ku soran têde bêne danîn. Qutiya xwarinê her wiha dikare bi tenê were bikaranîn, bi çingilek li ser wê. Hemû perçe ji kaxeza Bristol a 350 gram bi çapkirina offsetê hatine çêkirin, û kaxez şûna plastîkê digire da ku dexlê plastîk kêm bibe. Her pakêt bi awayekî qat li ser hev tê gihandin da ku hilanîn û gihandin hêsan bibe.

The Recognition

About the Xelata A' Design Award a Hesinîn

Beltur Go Fonksiyona Bingehîn: Pakêtkirina Xwarinê xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku Beltur Go Fonksiyona Bingehîn: Pakêtkirina Xwarinê afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. Beltur Go Fonksiyona Bingehîn: Pakêtkirina Xwarinê ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package enables you to hold your food and drink together with one hand.

The food box can be placed on the drink cup since the straw can go through the box. Additionally, the box has small folded areas that can be opened to put sauces inside. The food box can also be used by itself with a fork added on top. We also designed a pack which can be used as a tray to hold coffee, water and cookies.

Compared to classical packaging, this design makes it easier to consume while on the move or sitting on a bench.
Dimensions & Packaging: Cold Drink and Snack: 200 mm x 120 mm x 120 mm
Hot Drink and Snack: 200 mm x 70 mm x 100 mm
Snack: 80 mm x 120 mm x 120 mm
Turkish Coffee: 190 mm x 90 mm x 35mm
Tags: Snack, Take Away, Food Box, On The Go
Production Technology: All packaging was produced using 350 grams of American Bristol paper using offset printing.
Design Challenge: For convenience in storage and transportation, all designs had to arrive at the point of sale packed flatly. The challenge was to design in a way to make sure it is not difficult for the seller to open and use those flat packages.
Research: Living in a big city is exhausting, and everybody wants a break in the urban areas. We observed that people spend time in these parks where our client Beltur serves food and drinks. However, the parks lack suitable areas to sit and eat. Our design brings a solution to this issue.

Also, Istanbul is a crowded city where everyone has little time to have a break during work time. Therefore, we designed this package accordingly, enabling consumers to have a meal while in a rush.

We also searched for the best material to use for the packaging. We used paper -that will be recycled easily- instead of plastic to reduce plastic waste.
Inspiration: Many people visit parks or gardens to relax. However, food and beverage consumption might turn into a problem in these areas. For our client Beltur, a company that provides food and beverages inside the large parks in Istanbul, we have created a design that will provide a solution when there are no tables and chairs to enjoy a meal.

Our primary inspiration was to make everyday life better and more enjoyable. Thanks to the new packaging design, it is a lot easier to handle and consume meals.
Project Duration: The project took place between June 2020 and August 2020 in Istanbul.
Operation Flow: Having a quick meal in urban green areas is now remarkably easy with Beltur Go. With the help of the design, food and beverages are held with one hand, and the other hand is left idle for consumption.

The section where the food is placed provides hygiene and convenience compared to the past because it can be closed or opened more properly when desired.

Furthermore, a more effective branding area was implemented in all packages.

Moreover, unlike the regular plastic packs, we used paper as the material in this design instead of plastic to reduce plastic waste.
Team Members: Creative Director: Musa Çelik
Designer: Oğuzhan Bağdat
Image Credits: All photos taken by Musa Çelik.