XQ New Year Gift Box Karê Sereke: Pakêtkirina Qutiya Diyariyê by Shaofeng Pan

XQ New Year Gift Box Karê Sereke: Pakêtkirina Qutiya Diyariyê by Shaofeng Pan is a highly esteemed winner of the very prestigious 2021 Xelata A' Design Award a Tuncîn in Dîzayna Pakêtkirinê Competition Category.

TuncPakêtkirin· 2021

XQ New Year Gift Box Karê Sereke: Pakêtkirina Qutiya Diyariyê

by Shaofeng Pan

Client: Xiamen Ruibo Haoyi brand consulting Co., Ltd

Xelata A' Design Award a Tuncîn Winner in Pakêtkirin Category

9,408

Verified Award Winner

Verify Award Status for #112702

View at A' Design Award Press Release Award Badge

Colors

The Design

About XQ New Year Gift Box Karê Sereke: Pakêtkirina Qutiya Diyariyê

Nivîsa Pirtûkê: Qutiya Diyariya Sala Nû ya XQ sêwiranek pakêtkirinê ye ku ji bo komek diyariya cejnê hatiye afirandin. Ev qutî di sala 2019an de, ku li gorî salnameya heyvî ya çînî sala berazê ye, hatiye çêkirin. Li hundir rengê sor û li derve rengê zêrîn hatiye bikaranîn. Di navendê de, wêneyek gulover ku ji cotgotinan (couplets), dansa şêr, kulîlka lotus, masiyê carp û ala şer pêk tê, digel diwanzdeh birca stêrkan (zodiac) hatiye xemilandin. Kom ji berazek zêrpoş, notên gerê, sikkeyên bîranînê, salnameyek û pênûsek zêrpoş pêk tê. Rêbazên hilberînê brustîkirina sêalî (three-dimensional embossing), pilastîka dilopkirî (drip plastic) û bronzkirinê (bronzing) vedigirin.

The Recognition

About the Xelata A' Design Award a Tuncîn

XQ New Year Gift Box Karê Sereke: Pakêtkirina Qutiya Diyariyê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku XQ New Year Gift Box Karê Sereke: Pakêtkirina Qutiya Diyariyê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. XQ New Year Gift Box Karê Sereke: Pakêtkirina Qutiya Diyariyê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: XQ new year gift box was made in 2019, the year of the pig in Chinese lunar calendar. We chose "Golden Pig" and its surrounding elements to interact with mobile game fans of Honor of King to deliver the core value of "caring for fans". The whole gift box is super festive with red inside and gold outside.The center of the box is a circle pattern, which is composed of traditional Chinese elements such as couplets, lion dance, lotus flower, carp and battle flag. What’s more, it increased the western elements of twelve constellations. The Sino-west is more consistent with the openness and compatibility of the current youth group, and it is easy to gain their recognition.The combination of square and circle symbolizes the square earth and spherical heaven. By contrast, the visual focus is concentrated on the circle, obviously outstanding. The sculpted lines on the box surface are the iconic metal shields of XQ. The metallic brings a mechanical sense, which is consistent with the tough style of the team and XQ's identity as the e-sports club.The package includes gold-plated pig, walk-through notes, commemorative coins, pig year calendar and a gold-plated pen. The gift box is of great collectable value. Not only considering the item separation in box, we also designed the bag for gift box, so that the whole product can better meet the demands of Spring Festival gifts.The year of the pig calendar was created with twelve constellations. Combining with twelve constellations, the battle IP of ox, tiger and pig in calendar create unique images. Supplemented by witty words, the gift box is more interesting.Speaking other details, with deep greetings and blessings for Spring Festival, the text used the auspicious words, such as "not to be exchanged even for gold", "everything is fine" to make emotional communication with fans.
Production Technology: By use of a variety of production techniques, such as three-dimensional bump, drip plastic, bronzing, etc, the packaging design of XQ gift box becomes more detailed and delicate.
Inspiration: The newly designed XQ IP images are ox, tiger and pig, three Chinese favourite mascots respectively symbolize XQ not fear strong enemies, brave, good at fighting and cherish fans. XQ- Honor of King Club is a famous e-sports club of KPL (King Pro League). Honor of King is a mobile game that has largest population of users in the world, KPL not only gets great attention but will guide the professional development of China’s e-sports. As a member, XQ club is the one of KPL's top team based on team performance, competitors influence and fans interaction.

Read the Press Release