Heffron Primary Function: پاکەتکردنی بۆتڵی ڕۆم by Martin Zouhar

Heffron Primary Function: پاکەتکردنی بۆتڵی ڕۆم by Martin Zouhar is a highly esteemed winner of the very prestigious 2021 Xelata A' Design Award a Zîvîn in Dîzayna Pakêtkirinê Competition Category.

ZîvPakêtkirin· 2021

Heffron Primary Function: پاکەتکردنی بۆتڵی ڕۆم

by Martin Zouhar

Client: The Green Tree Distillery

Xelata A' Design Award a Zîvîn Winner in Pakêtkirin Category

29,576

Verified Award Winner

Verify Award Status for #113463

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Heffron Primary Function: پاکەتکردنی بۆتڵی ڕۆم

Heffron دیزاینی پاکەتکردنی ڕۆمێکە کە لەلایەن کارگەیەکی ئارەقکردنەوەی چێکییەوە بەرهەم دەهێنرێت. ڕۆمەکە ڕێزلێنانێکە بۆ لێژیۆنە چێکۆسلۆڤاکییەکان، کە لە نێوان ساڵانی ١٩١٤ و ١٩١٨دا لە ڕووسیا شەڕیان کرد و یارمەتیان دا لە دامەزراندنی کۆماری چێکۆسلۆڤاکیا. Heffron ناوی ئەو کەشتییە دواییەیە کە لێژیۆنەرەکانی لە ڕووسیاوە بۆ ئەورووپا گواستەوە. دیزاینەکە ئیلهامی لەو نامانە وەرگرتووە کە سەربازەکان لە کاتی گەشتە درێژەکەیاندا بۆ ماڵەوە دەیاننارد. بۆتڵی شووشەی ڕوونەکە ٥٠٠ میلیلیتر لەخۆدەگرێت. لەیبڵەکە لە کاغەزی کرێمی تێکستوردار دروستکراوە کە بە قاڵبی بڕینەوەی سووراخکراوی پوولی نامە و وەرنیشی گلۆسی ناوخۆیی، بە سێ ڕەنگ چاپکراوە.

The Recognition

About the Xelata A' Design Award a Zîvîn

Heffron Primary Function: پاکەتکردنی بۆتڵی ڕۆم xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Heffron Primary Function: پاکەتکردنی بۆتڵی ڕۆم karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Heffron Primary Function: پاکەتکردنی بۆتڵی ڕۆم afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rum Heffron was created in honor to the Czechoslovak legions. They fought against the Bolsheviks in Russia in 1914-1918 and made a significant contribution to the establishment of the Czechoslovak Republic after the end of World War I. The rum was launched on the Czech market on the occasion of the centenary of Czechoslowak legionnairs return home after a long journey around the world (from Russia via Panama back to Europe).
Dimensions & Packaging: Bottle: volume 500 ml, diameter 83 mm, height 191,5 mm.
Label: width 78 mm, height 58 mm.
Tags: branding, packaging, alcohol, spirit, rum, ron, bottle, czech, history
Production Technology: Transparent glass bottle. Label from textured creamy paper with letter stamp perforation die cut and local glossy varnish. Printed by three Pantone colors.
Design Challenge: The challenge was to interpret the Czechoslovak legions values in an authentic way, engagingly and with dignity on the rum brand.
Research: I learned more about the historic context of my country and life destinies of soldiers fighting in the First and mainly also in the Second World War.
Inspiration: The long journey home (from Russia, via Panama to Europe) and the letters the legionnaires were sending home, are the inspiration for the concept. The name Heffron is the name of the last ship that carried legionnaires from Russia to Europe.
Project Duration: This project started in July 2018 and was finished in August 2019 in Prague, Czechia.
Operation Flow: It is simple spirit bottle – there's no special function to it. The short legionnaires story on the label might be considered as educative.
Patents: Trademark (2019) Palírna U Zeleneho stromu
Image Credits: Photos of the bottles were made in studio Cotashon.