دیزاینی Boo Fonksiyona Sereke: Pakêjkirina Berhema Paqijkirinê لەلایەن Evgeniya Abramova خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2021 Xelata A' Design Award a Zîvîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.
ZîvPakêtkirin· 2021
Boo Fonksiyona Sereke: Pakêjkirina Berhema Paqijkirinê
لەلایەن Evgeniya Abramova
کڕیار: Boo
خەڵاتگری Xelata A' Design Award a Zîvîn لە پۆلی Pakêtkirin
خەڵاتگری پشتڕاستکراو
پشتڕاستکردنەوەی باری خەڵات بۆ #114004دیزاینەکە
دەربارەی Boo Fonksiyona Sereke: Pakêjkirina Berhema Paqijkirinê
Boo pakêjkirinek e ji bo rêzek berhemên paqijkirinê ku ji bo malên xwedî zarokên biçûk hatine armanckirin. Ev rêze jelekê ji bo şuştina firaq û pêlîstokên zarokan bi eqareya babûnê, jeleke paqijkirina erdê bi eqareya alovêrayê û spreyek serşokê bi eqareya dara çayê dihewîne. Berhem li ser bingeha maddeyên xwezayî ne, bêyî rengdêr û bîhndarker. Her şûşeyeke plastîk etîketeke qermîçokî ya bi rengên vebûyî hildigire. Nîgarên mîkroban li ser etîketan xuya dikin, û her berhem mîkrobeke cûda nîşan dide. Deverên zelal ên şûşeyê diyar dikin ku mîkrob têne paqijkirin.
پێناسەکردن
دەربارەی Xelata A' Design Award a Zîvîn
Boo Fonksiyona Sereke: Pakêjkirina Berhema Paqijkirinê xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Boo Fonksiyona Sereke: Pakêjkirina Berhema Paqijkirinê karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Boo Fonksiyona Sereke: Pakêjkirina Berhema Paqijkirinê afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.
لە پشت دیزاینەوە
کیتی چاپەمەنی
باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.
- تایبەتمەندییە تایبەتەکان
- This line of disinfectants will repel germs. Pale colors on the packaging create the illusion of killing germs by revealing the clear part of the safety information bottle. Each product in this line has a unique microbial design because different microbes live on different surfaces. This playful design element indicates that the products are from the nursery category. A line of universal cleaning products based on natural ingredients, without dyes and fragrances, safe for children. Universal gel for washing children's dishes and toys based on chamomile extract. Gel for cleaning floors based on aloe vera extract. Spray for cleaning bathrooms and toilets with tea tree extract. BOO and germs are washed off the surface.
- قەبارە و پاکێج
- Gel for washing children's dishes and toys: width 85 mm x depth 85 mm x height 238 mm
Gel for washing floors: width 118 mm x depth 50 mm x height 285 mm
Spray for cleaning bathrooms and toilets: width 75 mm x depth 75 mm x height 335 mm - تاگەکان
- packaging, baby, babyfriendly, ecofriendly, branding, cleaning, disinfection, concept, graphic design, illustration
- تەکنەلۆژیای بەرهەمهێنان
- Consumer packaging format: bottle
Consumer substrate / Material: plastic
Label: Shrink Sleeve - هەڵەنگاندنی دیزاین
- The most difficult part of design creation was to show that the product is from the children's category, but it is nor for use by children. The target audience of the line is parents, but the products are for children's clothes. These two problems were solved by illustration of funny germs on the one hand, but calm colors on the other.
- توێژینەوە
- In the course of work on this project, a study was carried out: an analysis of the packaging design of similar products in the category and a survey of parents of newborns in order to find out the criteria by which they choose products for washing children's dishes and cleaning the house. The most important for them were: safe composition, odorless, naturalness and versatility. For example, for washing fruits and vegetables with dishwashing detergent. The understanding of the parents appeared: the desire to protect their child from all potential risks in the world. This is how the line of versatile herbal extracts was born. And the concept of a clean line that erases harmful germs, expelling them with the word Boo. This line runs inseparably through each packaging.
- ئیلهام
- The project was created as a semester course project in packaging design while studying at the British Higher School of Art and Design. There was a topic: packaging of children's detergents, laundry and dishwashing products, safe for children from 0 to 18 months. Before creating the design, a survey of products from a similar category and target audience was carried out. The design decision came from this survey. There is a need for a cleaning agent that is aggressive to dirt and germs, but safe for use with children. The rules for caring for the baby are strict: the first few months around the baby should be clean and safe. Children love to touch everything and put their fingers in their mouths. Therefore, they are easily exposed to harmful microbes and bacteria. At the same time, the child's immunity is not strong enough to withstand such a danger.
- ماوەی پڕۆژە
- The project was made while studying at the British Higher School of Art and Design. The project began in October 2019 and ended in December 2019 in Moscow/Russia and was first published on Behance in April 2020.
- ڕێڕەوی کارکردن
- The packaging design concept of the clean line for erasing germs clearly illustrates that the child’s toys and the rest will be disinfected effectively. This effect is also enhanced by the product transparency, that shows its naturalness, purity and the absence of unnecessary chemicals. Using this product line the parents will feel safe about their child.
- پەتێنتەکان
- Copyrights belong to Evgeniya Abramova, 2019
- ئەندامانی تیم
- Curator, Tutor: Leonid Slavin
Tutor: Evgeniy Razumov
Art Director, Designer: Evgeniya Abramova
3D Visualization: Dmitriy Saveliev
3D Visualization: Pavel Gubin
Music: Vasily Filipkin - کرێدیتی وێنەکان
- Art Director, Designer: Evgeniya Abramova
3D Visualization: Pavel Gubin and Dmitriy Saveliev
Music: Vasily Filipkin
سپۆنسەرکراو
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