Amarico Erkî Sereke: Pakêtkirina Aperitîf لەلایەن Radoslav Dostal

دیزاینی Amarico Erkî Sereke: Pakêtkirina Aperitîf لەلایەن Radoslav Dostal خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2021 Xelata A' Design Award a Zîvîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.

ZîvPakêtkirin· 2021

Amarico Erkî Sereke: Pakêtkirina Aperitîf

لەلایەن Radoslav Dostal

کڕیار: Amàrico

خەڵاتگری Xelata A' Design Award a Zîvîn لە پۆلی Pakêtkirin

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خەڵاتگری پشتڕاستکراو

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سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Amarico Erkî Sereke: Pakêtkirina Aperitîf

Amarico dîzaynek etîket û pakêtkirinê ye ku ji bo aperitîfeke îtalî hatiye afirandin. Dîzayn motîfên nebatî bikar tîne da ku pêkhateyên bêhnxweş, tevlihev û xwezayî yên vexwarinê nîşan bide. Wêne bi qelemên mumî yên dîjîtal hatine kişandin, û giyayên taybet di pêkhateyeke neynikî de hatine rêzkirin ku ji hunera xemilandinê hatiye îlhamkirin. Fontên hemdem ên bi destan çêkirî digel wêneyan têne bikaranîn. Etîketek yekane şûşê dipêçe û logo û nivîsa girîng bi rêzikên zêrîn ên giyayan girê dide. Şûşe 70 li 70 li 240 mîlîmetre pîvan e.

پێناسەکردن

دەربارەی Xelata A' Design Award a Zîvîn

Amarico Erkî Sereke: Pakêtkirina Aperitîf xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Amarico Erkî Sereke: Pakêtkirina Aperitîf karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Amarico Erkî Sereke: Pakêtkirina Aperitîf afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: The design channels the inherent aesthetic properties of the product, through careful use of botanical motifs which instinctively channel its fragrant, complex and natural ingredients. These are encapsulated in the elegant illustrations and contemporary hand made fonts which augment and harmonise the aperitif's essence and ambience.
قەبارە و پاکێج: 70 mm x 70 mm x 240 mm
تاگەکان: Conceptualisation, packaging, graphic design, illustration, aperitif, historical, authenticity, food & beverage, traditional
تەکنەلۆژیای بەرهەمهێنان: When we began conceptualising materials, our thoughts progressed to the product's sensory essence. After contemplating its lightness in taste and aromatic natural ingredients, we decided on the similarly ethereal medium of digital crayons. Individual herbs were assembled into a mirror composition inspired by decorative art. Meanwhile, many texts led to us creating one label to embrace the bottle, with gilded outlines of individual herbs, joining logos and highlighted parts of text.
هەڵەنگاندنی دیزاین: The creative challenge was around how to marry the multiple elements and characteristics into one prestigious, evocative and authentic brand. Regarding external factors, the product is of course alcohol based so required careful positioning, which we achieved by balancing with the use of natural ingredients and eco friendly packaging. As development evolved, we used these differing elements to bring together the social spirit of fun, the deep sense of wellbeing, and the rich tapestry of history.
توێژینەوە: Research involved exploring the roots of the product's brand, its symbiosis with the La Dolce Vita concept, and immersion into the ancient Italian infusion methods. This entailed storyboarding with the product owners, to gain insights about the recipe, and the types of emotions it engenders. It also involved analysing current trends, insights and impacts around aperitif consumption in society, in particular the popularity of other Italian beverages such as Aperol.
ئیلهام: The design was inspired by the product's complex aromas and piquancy, which simultaneously infuse and inform the fundamentals of its very essence. At its heart, the devotion to La Dolce Vita, reimagined in an uber modern approach to the aperitif. For our team, naturally this entailed an all consuming deep dive into the philosophy of the Sweet Life concept, and collectively coalescing our thoughts on how to present this timeless blend of indulgence and pleasure.
ماوەی پڕۆژە: The project started between Prague and the north of Italy, where Amarico is produced, in December 2019, and finished in December 2020, followed by its global launch.
ڕێڕەوی کارکردن: The conceptualisation, design and illustration has been carefully crafted to evoke a deep sense of La Dolce Vita between brand and customer interactions. The vivacious imagery, typeface and colours characterise the natural and authentic methods used to create the product, helping to set it apart from others occupying similar spaces in the market.
پەتێنتەکان: n/a
ئەندامانی تیم: Radoslav Dostal, Tomas Nedved, Jan Blazek
کرێدیتی وێنەکان: Photographer: Julius Filip