Organic Rice Çente لەلایەن Kazuo Fukushima and Haruka Takeuchi

دیزاینی Organic Rice Çente لەلایەن Kazuo Fukushima and Haruka Takeuchi خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2022 Xelata A' Design Award a Zîvîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.

ZîvPakêtkirin· 2022

Organic Rice Çente

لەلایەن Kazuo Fukushima and Haruka Takeuchi

کڕیار: China State Farms Agribusiness Corp

خەڵاتگری Xelata A' Design Award a Zîvîn لە پۆلی Pakêtkirin

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خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #114666

سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Organic Rice Çente

Ev proje ew e ku hestên çêkerên ku li Wuchang birincê xweş çêdikin pak dike. Fikra sêwiranê xalîçeya zêrîn a xwezayî ye. Sêwirana ku bi dîmena ku zeviyek birinc a berfireh zêr xuya dike ve girêdayî ye hate afirandin. Pakêt ji xalîçeyek birincek zêrîn hatiye xêzkirin. Ji ber vê yekê şiklê pakêta valahiya blokek mîna kubeyê ye. Wekî din, nîgara ordek îsbatkirina çandiniya organîk e. Sêwirana ku bi tenê nirxa çandiniya organîk li Wuchang pak kir.

پێناسەکردن

دەربارەی Xelata A' Design Award a Zîvîn

Organic Rice Çente xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Organic Rice Çente karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Organic Rice Çente afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: Wuchang is the most famous rice producing area in Heilongjiang Province, China. Among them, this organic rice is most carefully grown by farmers. My design team observed this place and had a very special experience. The landscape of harvesting in the vast fields is all golden and very beautiful. In addition, The farmers raise ducks in the fields and the rice is free of pests. This is proof of pesticide free. This is a project to package Wuchang organic rice.
قەبارە و پاکێج: The first layer: vacuum packed
Surface: matte.
Width 100mm x Depth 200mm x Height 50mm 500g
تاگەکان: Organic, Rice, Package, China, Duck
تەکنەلۆژیای بەرهەمهێنان: The product has a two layer structure. The first layer is a clear vinyl bag that is vacuum packed to keep it fresh after factory. The second layer is a polyvinyl chloride bag, which has design elements and handles. The surface is matte. In addition, a transparent part is designed on the lower right corner so that the condition of the rice can be checked.
The rice is printed in gold to express a brilliant image.
هەڵەنگاندنی دیزاین: The creative idea is natural golden carpet. We verified the design, which is associated with the scene where a vast rice field looks golden. It is a trimmed design of a golden rice carpet. In addition, Added an illustration of a duck to prove organic farming. The design that simply expresses the value of organic farming.
توێژینەوە: Analysis of boutique supermarkets where products are sold.
Competitive analysis for internet sales.
Analysis for targets in the market.
Package analysis for the Japanese rice market.
ئیلهام: There is a rich land located in Heilongjiang Province, northern China. It is extremely cold in winter there, with the lowest temperature of minus 30 degrees. Harsh natural environment is ideal for raising high quality natural rice. The Wuchang rice is grown in this area with pleasant weather and quality water. The rice is protected with duck. During the season of harvest, rice fields look like golden carpets. This wonderful scene and environment is the inspiration of this design.
ماوەی پڕۆژە: The project started in September 2019 and finished in September 2020 in Shanghai.
ڕێڕەوی کارکردن: First, analyze the market and understand the current situation
Second, target analysis to verify what kind of design consumers will like.
Third, brand analysis compare with competitors.
Fourth, develop creative ideas.
Fifth, original design.
Sixth, sample production, color check, etc.
Finally, check the finished product.
پەتێنتەکان: Copyrights belong to CHINA STATE FARMS AGRIBUSINESS (GROUP) CORP.,
ئەندامانی تیم: Creative Director: Kazuo Fukushima
Art Director: Haruka Takeuchi
Copy Writing: Zhou Ying
Project Management: Xu Xuehua
کرێدیتی وێنەکان: Image: Photographer zhu Jie