Pure Karê Bingehîn: Pakêtkirina Berhemê by Ouzhu Huang and Qinjie Lu

Pure Karê Bingehîn: Pakêtkirina Berhemê by Ouzhu Huang and Qinjie Lu is a highly esteemed winner of the very prestigious 2021 Xelata A' Design Award a Hesinîn in Dîzayna Pakêtkirinê Competition Category.

HesinPakêtkirin· 2021

Pure Karê Bingehîn: Pakêtkirina Berhemê

by Ouzhu Huang and Qinjie Lu

Client: Shenzhen Laika Technology Co., Ltd.

Xelata A' Design Award a Hesinîn Winner in Pakêtkirin Category

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Colors

The Design

About Pure Karê Bingehîn: Pakêtkirina Berhemê

Nivîsa Pirtûkê: Pure sêwiranek pakêtkirinê ye ji bo kaniyek avê ya heywanên malê. Şîn û spî rengên bingehîn in, şîn nûnertiya avê dike û spî jî paqijiyê nîşan dide. Wêneyên du-alî yên pênc aliyên berhemê li ser qutîkê hatine çapkirin, bi vî awayî kirrîdar dikarin şeklê rastîn ê tiştê hundir bibînin, di heman demê de heman nexş jî wek xemlandin xizmet dike. Reng-şînek berbelav a bi tîrbûnê pêşniyar dike ku ava paqij û herikbar heye. Qutîk bi mezinahiya 300 bi 210 bi 220 mîlîmetreyan e û ji lewheya paşiya rojnameyê ya bi rûpoşê hevîrî, bi lewheya fîldadîn, fîlma mat, pembûya durmarî û kaxeza hunerî hatiye çêkirin.

The Recognition

About the Xelata A' Design Award a Hesinîn

Pure Karê Bingehîn: Pakêtkirina Berhemê xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku Pure Karê Bingehîn: Pakêtkirina Berhemê afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. Pure Karê Bingehîn: Pakêtkirina Berhemê ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Pure series packaging is based on the product characteristics of the Aqua pet water fountain with blue symbolizing water and white symbolizing purity as the main colors of the design.
Dimensions & Packaging: 300 mm x 210 mm x 220 mm
Tags: Pet Product, Water, Pure, Packaging, Blue, White
Production Technology: Clay Coated News Back(CCNB) cover with ivory board and dumb film, Pearl cotton and Art Paper.
Design Challenge: The challenge is the Pure design team wants the packaging to visually show the exact product while maintaining the artistic characteristics. So the designer used the two-dimensional pattern of five sides of the product, and the patterns can also satisfy the artistic appreciation of packaging-the gradual blue color aims to make consumers think of clean flowing water.
Research: LAIKA is committed to bringing better pet products to millions of families around the world. Under the raging epidemic situation, the Aqua pet water fountain can continuously provide filtered, sterilized clean water for pets, helping families with pets reduce the burden. The Pure series packaging is based on the product characteristics of the Aqua pet water fountain with blue symbolizing water and white symbolizing purity as the main colors of the design.
Inspiration: The Pure design team wants the packaging to visually show what product is selling and what it looks like while maintaining the artistic characteristics. So the designer used the two-dimensional pattern of five sides of the product. In addition, the patterns can also satisfy the artistic appreciation of packaging. The gradual blue color aims to make consumers think of clean flowing water.
Project Duration: In November 2020, the product was officially put on sale in TMALL flagship store in China. The products are now being shipped overseas and are expected to be sold in 8 countries by Amazon Laika Store, including the United States, The United Kingdom, Canada, Japan, France, Germany, Spain and Italy.
Operation Flow: Pure presented the five-angle two-dimensional silhouette of the product directly to consumers.
Team Members: Ouzhu Huang
Qinjie Lu
Yonjie Fang
Image Credits: Graphic Designer Qinjie Lu, Pure Packaging, 2020
All Images Renderer Jiaqian Feng, 2020