دیزاینی Himalaya Sheet Mask Primary Function: پاکەتکردنی ماسکی پەڕەیی لەلایەن Elephant Design and Himalaya Wellness خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2021 Xelata A' Design Award a Zîvîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.
ZîvPakêtkirin· 2021
Himalaya Sheet Mask Primary Function: پاکەتکردنی ماسکی پەڕەیی
لەلایەن Elephant Design and Himalaya Wellness
کڕیار: Himalaya Wellness
خەڵاتگری Xelata A' Design Award a Zîvîn لە پۆلی Pakêtkirin
خەڵاتگری پشتڕاستکراو
پشتڕاستکردنەوەی باری خەڵات بۆ #117150دیزاینەکە
دەربارەی Himalaya Sheet Mask Primary Function: پاکەتکردنی ماسکی پەڕەیی
Book Text: ماسکی پەڕەیی هیمالایا دیزاینێکی پاکەتکردنە بۆ ماسکێکی پەڕەیی ڕوو لە پۆلی چاودێری کەسی. سیستەمەکە پێنج جۆر لەخۆدەگرێت و لە پانتایەکی ڕەنگی گەشاوە کەڵک وەردەگرێت، فۆنتێکی گەمەیی و تێبینییەکی ناوەندی بۆ خود. وێنەکێشییەکان پێکهاتە سروشتییەکانی بەرهەمەکە بە شێوازێکی نەرم پیشان دەدەن. پاکەتەکە بە CMYK، سپی و چوار ڕەنگی تایبەتی پانتۆن چاپکراوە. لۆگۆ و وێنەکە بە بۆیەی برۆکی خاڵی تەواو کراون، لە کاتێکدا ڕووی ماوەکە مات دەبێت. دیزاینەکە بۆ ئەوە داڕێژراوە کە سەرنجی کڕیارە گەنجەکان لە بازاڕە جیهانییەکاندا ڕابکێشێت.
پێناسەکردن
دەربارەی Xelata A' Design Award a Zîvîn
Himalaya Sheet Mask Primary Function: پاکەتکردنی ماسکی پەڕەیی xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Himalaya Sheet Mask Primary Function: پاکەتکردنی ماسکی پەڕەیی karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Himalaya Sheet Mask Primary Function: پاکەتکردنی ماسکی پەڕەیی afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.
لە پشت دیزاینەوە
کیتی چاپەمەنی
باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.
- تایبەتمەندییە تایبەتەکان
- Himalaya, the iconic Indian wellness brand wanted to add a new product to their extensive portfolio in the Personal Care bracket: Sheet Mask. Aimed at the global markets where their other products have met with success, they wished to make this offering appealing to young audiences. Himalaya & Elephant Design worked together to develop a cohesive packaging system that encapsulated 5 variants, presented in a highly accessible manner for the target audience while retaining Himalaya's core elements
- قەبارە و پاکێج
- The sheet mask sachet packaging is Width 110 mm x Height 160 mm
The sheet mask carton packaging is Width 115 mm x Height 165 mm x Depth 55 mm - تاگەکان
- face sheet mask, packaging design, branding, illustration, personal care, face care, wellness
- تەکنەلۆژیای بەرهەمهێنان
- The sachet packaging is printed using CMYK & White & 4 special pantone colors. The brand logo and image are finished a Spot UV gloss while the remaining surface has a matte finish.
- هەڵەنگاندنی دیزاین
- Since this was the launch of a new product by Himalaya in a cluttered market, the design needed to make the product stand out. The design had to showcase expertise in quality of the product as well as appeal to the young consumer. As the product was to be launched globally, the design agency had to ensure that no cultures were alienated.
- توێژینەوە
- The design agency undertook a Qualitative Design Research through in-person interviews to understand consumer perceptions & associations with Personal care category, Face sheet masks, Brand Himalaya, and other related keywords. As sheet masks are a new yet cluttered product category, it was important that the design manifests:
a) Depiction of ingredients on pack make it appear more natural & fresh.
b) Convey benefits upfront, and key product usage details in an easy-to-understand manner
c) Engaging & vibrant packaging to attract immediate attention. - ئیلهام
- Our insights revealed that we were catering to consumers that had ritualized the process of mask application, taking it beyond skincare to create an experience beyond revitalization and self-care and turned into a social, fun, engaging moment. Thus, we invoked the idea of a ‘Zen’ time with a bright color palette, playful font and a central ‘note to self’; while retaining Himalaya’s focus on natural ingredients where the sheet mask becomes a gateway to a tranquil experience.
- ماوەی پڕۆژە
- The project started in September 2019 and finished in December 2020, in Singapore & India.
- ڕێڕەوی کارکردن
- The packaging targets young, evolved consumers who believe in investing in their beauty regime and self-care. The design allows brand Himalaya to carry forward its legacy of natural wellness in a youthful contemporary manner. The illustration style manages to strike a balance between being appealing to the youth through its vibrancy as well as an expert mature look. The design is a romanticized depiction of the natural ingredients within the product.
- ئەندامانی تیم
- Himalaya Team:
Marketing Manager: Monica Joyappa
Brand Manager: Sangeeta Deshpande
Elephant Design Team:
Co-Founder, Director: Ashwini Deshpande
Design Director: Mayuri Nikumbh
Lead Designer: Yugandhara Dalvi
Senior Designer: Rutuja Mohole
Pre-production: Pravin Kale
Project Manager: Parthivi Joshi
Strategy & Business Development: Reema Mehta - کرێدیتی وێنەکان
- All designs and images are created by Elephant Design.
سپۆنسەرکراو
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