Inspiration ماڵپەڕ by WenYuan Chen and Ze Hao is a highly esteemed winner of the very prestigious 2021 Xelata A' Design Award a Zêrîn in Dîzayna Malper û Webê Competition Category.
ZêrWeb· 2021
Inspiration ماڵپەڕ
Client: Zippo
Xelata A' Design Award a Zêrîn Winner in Web Category
- 91,346
- Verified Award Winner
- Verify Award Status for #117306
The Design
About Inspiration ماڵپەڕ
ئیلهام ماڵپەڕێکە کە بۆ براندی Zippo دروستکراوە. ئەم ماڵپەڕە براندەکە لە ڕێگەی ناسنامەیەکی بینراوی نوێ و ڕووکارێکی بەکارهێنەری کارلێککەرەوە پیشان دەدات. وێنە داینامیکییەکان کەسایەتییەکی بینراوی ئەزموونگەرانە بە پەڕەکان دەبەخشن. ڕوانگەیەکی ڕەش لە سەرتاسەری دیزاینەکەدا بەکارهێنراوە بۆ پشتگیریکردنی ئەزموونێکی بینینی یەکگرتوو. دیزاینی کارلێککردنەکە بە تەکنەلۆژیای ڕووکاری بەکارهێنەری پێشکەوتوو بنیات نراوە بۆ ئەوەی سەردانکەران سەرقاڵ بمێننەوە. ئامانج کردنەوەی گفتوگۆیە لەگەڵ بەکاربەران و دەربڕینی کلتووری براندەکە بە شێوەیەکی هاوچەرخ.
The Recognition
About the Xelata A' Design Award a Zêrîn
Inspiration ماڵپەڕ xelatgirê Xelata A' Design Award a Zêrîn e, nasîneke pir bi prestîj ku ji sêwiranên pola yekem, ecêb û berbiçav re tê dayîn. Xelatgirên Zêrînê afirandinên pir nûjen, dûrbîn û geş in, yên ku jêhatîbûn, şehrezayî û hêza sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Inspiration ماڵپەڕ vedîtineke pir hatiye pesindan, trendsazker û mezin be ku nirxeke bêhempa peyda dike. Ev sêwirana bi Zêrînê serketî projeyeke ecêb û hêja ye ku sînorên huner, zanist, sêwiran û teknolojiyê fireh dike. Inspiration ماڵپەڕ daxwaza xurt çêdike, coşê şiyar dike, afirînerîyê teşwîq dike û me heyirî dihêle.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To pursuit conversations with consumers, they shall cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.
They used the new brand visual and edgy interaction UI to show brand experience - Dimensions & Packaging
- UI UX technology and website construction
- Tags
- Z-era, Fashion
- Production Technology
- Using progressive UI technology to realize
- Design Challenge
- The team received a lot of database and found it hard to sort out
- Research
- To understand the compositions of Zippo’s Segmentation
To establish the Message House for product innovation
Step1
Know what they know from the previous projects
Step2
Understand the potential dimensions that may define the segments
Step3
Quantify what the segments look like and their market potential
Step4
Deep dive into the key segments and further understand their market performance - Inspiration
- ZIPPO has been one of the most reputable brands on earth since 1932. They managed to architect and express one of the most iconic product cultures in history. And now, in facing a highly-challenging local Chinese market - an age of unprecedented abundance of choices and speed of innovation, with consumers’ expectations moving faster than brand legacy, they feel the need to revamp our brand image to stay relevant in the market.
- Project Duration
- Shanghai 2020.11-2021.2
- Operation Flow
- To pursuit conversations with consumers, they cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.
- Patents
- "Trademark (Year) Trademark Holder."
- Team Members
- Wenyuan Chen and Ze Hao
- Image Credits
- ZIPPO NO.347274
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