Prakrishi Pakkirdنی میوەی وشک by Vishal Vora is a highly esteemed winner of the very prestigious 2021 Xelata A' Design Award a Zêrîn in Dîzayna Pakêtkirinê Competition Category.
ZêrPakêtkirin· 2021
Prakrishi Pakkirdنی میوەی وشک
by Vishal Vora
Client: Prakrishi
Xelata A' Design Award a Zêrîn Winner in Pakêtkirin Category
- 32,977
- Verified Award Winner
- Verify Award Status for #117439
The Design
About Prakrishi Pakkirdنی میوەی وشک
Prakrishi کۆمەڵێک پاككردنە بۆ میوە وشکەکان کە بۆ بازاڕی هیندستان دروستکراوە. دیزاینەکە چیرۆکێکی بینراوی شانشینی تەندروستی پێشکەش دەکات، کە تێیدا هەر میوەیەکی وشک وەک پاشای شانشینی خۆی نیشان دەدرێت. پاككردنەکە یەک ڕەنگە، و تەنها میوە وشکەکە بە ڕەنگ چاپکراوە، بۆیە خواردنەکە دەبێتە خاڵی سەرنجی هەر پاکێتێک. ئەم کۆمەڵە کیسەی زیپلۆک بەکاردەهێنێت لەگەڵ چاپی چوار ڕەنگ. هەر پاکێتێک پانییەکەی ١٤٠ ملیمەتر و بەرزییەکەی ٢١٠ ملیمەترە. ئامانج ئەوەیە کە بەرهەمەکە لەسەر ڕەفێکی قەرەباڵغ ڕوون و ناسراو بێت.
The Recognition
About the Xelata A' Design Award a Zêrîn
Prakrishi Pakkirdنی میوەی وشک xelatgirê Xelata A' Design Award a Zêrîn e, nasîneke pir bi prestîj ku ji sêwiranên pola yekem, ecêb û berbiçav re tê dayîn. Xelatgirên Zêrînê afirandinên pir nûjen, dûrbîn û geş in, yên ku jêhatîbûn, şehrezayî û hêza sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Prakrishi Pakkirdنی میوەی وشک vedîtineke pir hatiye pesindan, trendsazker û mezin be ku nirxeke bêhempa peyda dike. Ev sêwirana bi Zêrînê serketî projeyeke ecêb û hêja ye ku sînorên huner, zanist, sêwiran û teknolojiyê fireh dike. Prakrishi Pakkirdنی میوەی وشک daxwaza xurt çêdike, coşê şiyar dike, afirînerîyê teşwîq dike û me heyirî dihêle.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Challenge was to create range of dry fruit packaging with strong visual narrative meant for Indian market, we created a packaging range with strong visual story of dry fruits on shelf where hundreds of products are fighting for attention.
- Dimensions & Packaging
- Width 140mm X Height 210mm
- Tags
- Savoury Snacks, Dry Fruits, Nuts, Healthy Foods, Packaging Design, Communication Design,
- Production Technology
- Swiss Pack Zip Lock Packaging With 4 Color Printing
- Design Challenge
- Hardest Part Of This Packaging Was To Crack Right Approach For Design At The Same Time Have A Strong Visual Appeal On Shelf.
- Research
- Understand the consumer mind set and need of the very market it is going to sell,
- Inspiration
- Dry Fruit Is King Of Food And Health, There Is One Phrase That We Become What We Eat, When We Eat Healthy Food We Surely Lead A Healthy Life, Our Intended Design Strategy Was To Create A Packaging That Tells A Story of Kingdom Of Health Where Each Dry Fruit Is Depicted As A King Of Its Kingdom, Consumer Will Surely Love To Live In This Kingdom Of Health. We Created A Packaging Range With Strong Shelf Appeal and hook; Monochromatic Packaging With Each Dry Fruit Is Portrayed In Color As Strong Differentiator.
- Project Duration
- The project started in July 2020 in India and finished in December 2020 in India
- Operation Flow
- Most challenging part of design is to understand scientific description of people and culture with their custom and habits based on that data entire design exercise took place and we succeeded to connect the consumer emotionally with a clear brand story.
- Patents
- None
- Team Members
- Vishal Vora and Team
- Image Credits
- Vishal Vora and Team
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
