Macy’s Website ماڵپەڕی بازرگانی ئەلیکترۆنی by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 Xelata A' Design Award a Zêrîn in Dîzayna Malper û Webê Competition Category.
ZêrWeb· 2020
Macy’s Website ماڵپەڕی بازرگانی ئەلیکترۆنی
Client: Macy's
Xelata A' Design Award a Zêrîn Winner in Web Category
- 87,206
- Verified Award Winner
- Verify Award Status for #93996
The Design
About Macy’s Website ماڵپەڕی بازرگانی ئەلیکترۆنی
ماڵپەڕی Macy's پلاتفۆرمێکی بازرگانی ئەلیکترۆنییە کە ڕێگە بە کڕیاران دەدات بە شێوەی ئۆنلاین کاڵاکانی Macy's بکڕن. ماڵپەڕەکە لە ساڵی ٢٠١٩ لە وەڵامی ڕاستەوخۆی فیدباکی کڕیاران دووبارە دیزاین کرایەوە، کە ئەنجامەکەی دیزاینێکی پاک، سادە و ئیلهام‌وەرگیراو لە فاشیۆن بوو. ڕووخساری ماڵپەڕەکە لە میدیای فاشیۆن و بەرهەمە تەکنەلۆژییەکانی بەکارهێنەران سوود وەردەگرێت، و ئامانجی ئەوەیە Macy's لە فرۆشیارە ڕکابەرەکان جیا بکاتەوە. تەکنەلۆژیای وێبی مۆدێرنی وەڵامدەرەوە بەکارهێنراوە، بۆیە ماڵپەڕەکە دەکرێت لەسەر کۆمپیوتەری لاپتۆپ، تابلێت و مۆبایلە زیرەکەکان ببینرێت. توێژینەوەی ئەزموونی بەکارهێنەر ڕێنمایی پرۆسەی دووبارە دیزاینکردنەکەی کرد، لەوانە ڕاپرسی، چاوپێکەوتن و تاقیکردنەوەی توانای بەکارهێنان.
The Recognition
About the Xelata A' Design Award a Zêrîn
Macy’s Website ماڵپەڕی بازرگانی ئەلیکترۆنی xelatgirê Xelata A' Design Award a Zêrîn e, nasîneke pir bi prestîj ku ji sêwiranên pola yekem, ecêb û berbiçav re tê dayîn. Xelatgirên Zêrînê afirandinên pir nûjen, dûrbîn û geş in, yên ku jêhatîbûn, şehrezayî û hêza sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Macy’s Website ماڵپەڕی بازرگانی ئەلیکترۆنی vedîtineke pir hatiye pesindan, trendsazker û mezin be ku nirxeke bêhempa peyda dike. Ev sêwirana bi Zêrînê serketî projeyeke ecêb û hêja ye ku sînorên huner, zanist, sêwiran û teknolojiyê fireh dike. Macy’s Website ماڵپەڕی بازرگانی ئەلیکترۆنی daxwaza xurt çêdike, coşê şiyar dike, afirînerîyê teşwîq dike û me heyirî dihêle.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
- Dimensions & Packaging
- We developed reponsive web design across different devices.
- Tags
- Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
- Production Technology
- We utilized modern responsive web technologies.
- Design Challenge
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- Research
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- Inspiration
- The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- Project Duration
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- Operation Flow
- Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- Team Members
- Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle - Image Credits
- Images courtesy of Macys.
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