World Cyber Games 2019 Xi'an Festîvala Werzişên Elektronîk لەلایەن Kenneth Nienhuser

دیزاینی World Cyber Games 2019 Xi'an Festîvala Werzişên Elektronîk لەلایەن Kenneth Nienhuser خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2020 Xelata A' Design Award a Zêrîn لە پۆلی پێشبڕکێی Dîzayna Çalakî û Bûyerê.

ZêrÇalakî· 2020

World Cyber Games 2019 Xi'an Festîvala Werzişên Elektronîk

لەلایەن Kenneth Nienhuser

کڕیار: Eidetic Marketing

خەڵاتگری Xelata A' Design Award a Zêrîn لە پۆلی Çalakî

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سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی World Cyber Games 2019 Xi'an Festîvala Werzişên Elektronîk

World Cyber Games 2019 Xi'an festîvaleke werzişên elektronîk e ku di çar rojan de li navendeke pêşangehê ya li Xi'an a Çînê hat lidarxistin. Bûyerê 30,000 metre çargoşe girt û 504 werzişvan ji 33 welatan kom kirin. Sêwiran li ser forma kubî ya logoya bûyerê hatiye avakirin. Xal, kevî û rûyên kubê li ser sehneyê, nîşankirin û berhemên firotanê hatin bikaranîn. Kubek ku li ser kevîyekê hevseng bû wek abîdeyeke LED li meydana navendî hat avakirin. Rê, sehne û tesîs hatin plankirin da ku herikîna serdanan rêve bibin. Bername tûrnûvayek, merasîmeke vekirinê, festîvaleke muzîkê û bûyereke cosplayê dihewand.

پێناسەکردن

دەربارەی Xelata A' Design Award a Zêrîn

World Cyber Games 2019 Xi'an Festîvala Werzişên Elektronîk xelatgirê Xelata A' Design Award a Zêrîn e, nasîneke pir bi prestîj ku ji sêwiranên pola yekem, ecêb û berbiçav re tê dayîn. Xelatgirên Zêrînê afirandinên pir nûjen, dûrbîn û geş in, yên ku jêhatîbûn, şehrezayî û hêza sêwiranerên xwe nîşan didin. Tê hêvîkirin ku World Cyber Games 2019 Xi'an Festîvala Werzişên Elektronîk vedîtineke pir hatiye pesindan, trendsazker û mezin be ku nirxeke bêhempa peyda dike. Ev sêwirana bi Zêrînê serketî projeyeke ecêb û hêja ye ku sînorên huner, zanist, sêwiran û teknolojiyê fireh dike. World Cyber Games 2019 Xi'an Festîvala Werzişên Elektronîk daxwaza xurt çêdike, coşê şiyar dike, afirînerîyê teşwîq dike û me heyirî dihêle.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: For the WCG 2019, the main focus was consistent communication. Due to a 6 year absence, there were many challenges to overcome. To absolve these, we overhauled all wording related to design across various forms of documentation, from brand identity to event design, even operations. Consistent communication was required since WCG had evolved from being simply an esports tournament and had grown into an event that offered user engagement programs, a music festival, and conferences.
قەبارە و پاکێج: Venue: Xi’an Qujiang International Exhibition center
Total Area: 30,000 sqm
Main Stage: Width 55,000mm x Depth 11,000mm x Height 10,000mm
Centre Plaza: Width 10,000mm x Depth 10,000mm x Height 9,500mm
تاگەکان: game, eSports, WCG, World cyber games, festival
تەکنەلۆژیای بەرهەمهێنان: In production, we focused on effectiveness. All parts of the event space, including pathways, stages, facilities, and others, were planned out to create optimum flow throughout the event. Throughout the construction and application of structures and platforms, banner printing, and more, we maximized efficiency in costs and operations, sticking to the strategy of ‘Choice and Focus’ to maximize detail depending on location, applying the most detail to spaces that received the most attention.
هەڵەنگاندنی دیزاین: The return of WCG was the most difficult hurdle for us to overcome in this project. In the esports industry, change comes fast, in an ever-cycling world of tournaments and trends. Gamers were only familiar with the old, outdated style of previous events. Our greatest task was introducing a new WCG to viewers without erasing the fond memories of older fans. So we presented a show match, starring veteran players from previous WCG tournaments, while introducing new programs and designs.
توێژینەوە: To ensure enjoyment, we conducted research, visiting the site location, interviewing gamers, running simulations and other methods to gather as much data as we could. Our conclusion was that we would have to provide communication design that consistently conveyed that this was a WCG that was here to stay. Consistency was defined by the WCG logo, the ‘cube’. After interpreting its shape multi-dimensionally, it was applied through various communication items like pamphlets and merchandise.
ئیلهام: WCG 2019 Xi’an’s design’s biggest motif was the WCG logo, the ‘cube’. Our design team interpreted the aspects of the cube, its points, edges, faces, and outline, throughout design application. For example, to illustrate progress and opposition on our stage, the cube’s intersecting edges were used, and to signify harmony, the cube itself was balanced on one edge at the center of the main plaza as a LED monument.
ماوەی پڕۆژە: January 2019 kicked off the tournament. The venue was already established at Xi’an, China’s “Xi’an Quijang International Conference & Exhibition Center”. That meant there were 7 months to plan out in detail the space design, communication design, event operations planning and more before the finals in July. The event took place from July 18th to 21st, 2019 over the course of 4 days.
ڕێڕەوی کارکردن: The World Cyber Games are the world’s first game Olympics who left the tournament scene 6 years ago. The goal now was to provide a Grand Finals that global fans with 504 athletes from 33 different countries could enjoy. Operations included managing the tournament for the 4 day event, user programs, and management of the Players Lounge for optimal communication and coordination of the athletes. Over the course of 4 days, there was also an EDM festival, an opening ceremony, and a Cosplay program.
ئەندامانی تیم: Operating Directors: Ashley jung, Vicky Jin
Creative Directors: Justin Choi, Jessica Choi
Sr. Account Planners: Han Gao, Jina Cha, Jay Lee
Planners: Scott Shin, Leah Kang, Kevin Ham, Chris Ahn
Sr. Designers: Kimmi Kim, Min Seo, Olivia Shin
Designers: Ella Choi, Joanna Seok, Jed Jung