Surplus Year After Year پاکێج کردن by Bo Yang

Surplus Year After Year پاکێج کردن by Bo Yang is a highly esteemed winner of the very prestigious 2021 Xelata A' Design Award a Zîvîn in Dîzayna Pakêtkirinê Competition Category.

ZîvPakêtkirin· 2021

Surplus Year After Year پاکێج کردن

by Bo Yang

Client: Beijing Bofly Design Co.,LTD

Xelata A' Design Award a Zîvîn Winner in Pakêtkirin Category

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Verified Award Winner

Verify Award Status for #117944

View at A' Design Award Press Release Award Badge

Colors

The Design

About Surplus Year After Year پاکێج کردن

ئەمە دیزاینی پاکێجی سپێرتی چینییە. لە ئێستادا، پاکێجکردنی زیادەڕۆیی بەرهەمەکانی بایجیو بەفیڕۆدانێکی گەورەیە و پیسبوونی ژینگە دروست دەکات. لەبەر ئەوە، دیزاینی سندوقەکە و تەختەی ناوەوە مادەی خاوی پارێزەری ژینگەی تێکبڕاو و کەمتەرخەرج بەکاردەهێنێت. نەخشی ڕوانی ئاوە شینەکە بە قەڵەمی کاڵیگرافیی نەریتیی چینی کێشراوە. دوو ماسیی ئاڵتوون لە دیزاینە هەڵکۆڵراوەکانی شەپۆلی ئاوی ستوونیدا بەرەو سەرەوە یاری دەکەن. ئەمە تێکەڵەیەکی تەواوە لە کلتووری نەریتیی و دیزاینی هونەری.

The Recognition

About the Xelata A' Design Award a Zîvîn

Surplus Year After Year پاکێج کردن xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Surplus Year After Year پاکێج کردن karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Surplus Year After Year پاکێج کردن afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It’s Chinese spirit package design. Nowadays, excessive packaging of Baijiu products is a serious waste, and causes environmental pollution. Therefore, the box design and inner tray use low-cost environmental protection degradable raw materials. The blue water flow pattern is painted with Chinese traditional calligraphy brush. Two golden fish are playing upstream in the vertical water ripple engraved designs. It’s a perfect combination of traditional culture and art design.
Dimensions & Packaging: Box 315×170×95mm, Bottle 255×65mm
Tags: Environmental protection, Green, Innovative, Fashionable, Modern Chinese style
Production Technology: The box design uses low-cost environmental protection degradable raw materials. The bottle is made of White Porcelain. The shape of the wooden bottle cap comes from the traditional paper fan, which is decorated with small metal fish. Recycled pulp is used as raw material for outer box packaging and the inner tray, and one-step molding process is used, and the bottle's relief shape juts out from the cover. traditional water pattern is used on the surface with three small fish bulging on both sides, which echoes the design of the bottle body.

The box was tied with straw rope, and a metal fish hung on the front straw rope. The inner tray also uses recycled pulp, traditional water pattern is used on the surface with three small fish bulging on both sides, which echoes the design of the bottle body. The design breaks the traditional Baijiu packaging impression, which has the industry innovation, and tries to create high-end product image with low cost environmental protection materials.
Design Challenge: How to use low-cost, not that delicate materials to present the packaging gracefully, and it can reduce the later production process and labor costs, this is the biggest problem we have overcome.
Inspiration: The Chinese pronunciation of "surplus"and "fish" both called "Yu", "Surplus year after year" is a good wish in Chinese traditional culture. It means to wish every year's harvest can have surplus, which stands for a rich family and a happy life. The fan cap is also a form of expression of Chinese painting and calligraphy art. Our client wants to produce a low-cost, targeting high-end consumer groups and modern Chinese style product. Therefore, the design creativity comes into being.
Project Duration: The project started in June 2020 in Beijing and finished in December 2020 in Shijiazhuang.
Operation Flow: When you finish this bottle of Baijiu, the bottle could be used as vase, or just as a decoration. The box could be used as a storage box of small daily necessities.