Xixia King شەراب by Bo Yang is a highly esteemed winner of the very prestigious 2021 Xelata A' Design Award a Tuncîn in Dîzayna Pakêtkirinê Competition Category.

TuncPakêtkirin· 2021

Xixia King شەراب

by Bo Yang

Client: Beijing Bofly Design Co.,Ltd

Xelata A' Design Award a Tuncîn Winner in Pakêtkirin Category

10,468

Verified Award Winner

Verify Award Status for #118809

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xixia King شەراب

ئەمە دیزاینی پاکەجینگی شەرابە. شێوەی لەیبڵی شەرابەکە لە شێوەی بەرمیلی دار بەڕووە. بەشی زێڕین وەک شەرابە کە بە هێواشی لە بەرمیلەکەوە دادەڕژێت بۆ ناو شێوەیەکی جام بە شارەزایی. کاتێک بوتڵی شەرابەکە دەگریت، وەک ئەوە دەچێت جامێکی زێڕین لە دەستتدا بگریت. نەخشە هەڵئاوبوو و نوقمەکانی سەر لەیبڵەکە لە نیگارە تاشراوەکانی سەر بەردەوە سەرچاوە دەگرن. فۆنتی لۆگۆی براندی پاشای شیشیا بە شێوازی پیتە کۆنەکانی شیشیای دیزاین کراوە، کە تایبەتمەندییە کلتووری هەرێمییە بەهێزەکانی هەیە.

The Recognition

About the Xelata A' Design Award a Tuncîn

Xixia King شەراب xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Xixia King شەراب tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Xixia King شەراب pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It’s a packaging design of wine. The wine label's shape is oak barrel. The golden part is like the wine slowly flow down the barrel into a glass shape cleverly. When you hold the wine bottle it's just like holding a golden glass in your hand. The patterns concave and convex texture on the label comes from rock paintings. The brand logo font of Xixia King is designed in the style of Xixia ancient characters, which has strong regional cultural features.
Dimensions & Packaging: Bottle: Height 325mm×Diameter 74mm, Label: Length 165mm×Width 72mm
Tags: Creative ingenuity, Elegance and dignity, Regional characteristics,Concise,Impressive, Interesting
Production Technology: The material is environment-friendly special paper, bronzing and concave convex process, bottle label special-shaped die cutting.
Design Challenge: How to reflect the regional characteristics from the packaging and reflect the local culture and customs? This is a packaging design that integrates regional cultural features and product attributes into creativity.
Inspiration: The vineyards of this wine is on the eastern foothills of Helan Mountain. It is one of the most suitable places for grape growing and wine brewing in the world. The patterns concave and convex texture on the label comes from rock paintings, which is the most representative cultural heritage of Helan Mountain. It not only embodies the regional advantages of this wine, but also has artistry. The wine label adopts gold and concave convex process, which is a royal symbol of attribute and dignity.
Project Duration: The project started in January 2020 in Beijing and finished in March 2020 in Beijing.

Read the Press Release