Lipton Avant Garde Special Art Edition Pakêtkirina Qutiya Vexwarinê by PepsiCo Design and Innovation

Lipton Avant Garde Special Art Edition Pakêtkirina Qutiya Vexwarinê by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Xelata A' Design Award a Zêrîn in Dîzayna Pakêtkirinê Competition Category.

ZêrPakêtkirin· 2021

Lipton Avant Garde Special Art Edition Pakêtkirina Qutiya Vexwarinê

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Xelata A' Design Award a Zêrîn Winner in Pakêtkirin Category

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Verified Award Winner

Verify Award Status for #118899

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lipton Avant Garde Special Art Edition Pakêtkirina Qutiya Vexwarinê

Lipton Avant Garde Special Art Edition komeleyek ji qutiyên piçûk ên çaya sar e. Her qutiyek 250 ml digire û sivik e û hilgirtina wê hêsan e, û ev format yekem qutiya piçûk e di kategoriya çaya sar de li Rûsyayê. Grafîk ji tevgerên hunerî yên Avant Garde ya Rûsî sûd werdigirin, di nav wan de Suprematîzm, Abstraksiyonîzm û Kubo-Fûturîzm. Sêwiranên cuda bi tamên xox, lîmon û çaya kesk re hatine hevberkirin. Ev kolek tenê li Rûsyayê tê firotin. Armanc ew e ku marke di kategoriyeke qelebalix de li ser refikê were dîtin.

The Recognition

About the Xelata A' Design Award a Zêrîn

Lipton Avant Garde Special Art Edition Pakêtkirina Qutiya Vexwarinê xelatgirê Xelata A' Design Award a Zêrîn e, nasîneke pir bi prestîj ku ji sêwiranên pola yekem, ecêb û berbiçav re tê dayîn. Xelatgirên Zêrînê afirandinên pir nûjen, dûrbîn û geş in, yên ku jêhatîbûn, şehrezayî û hêza sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Lipton Avant Garde Special Art Edition Pakêtkirina Qutiya Vexwarinê vedîtineke pir hatiye pesindan, trendsazker û mezin be ku nirxeke bêhempa peyda dike. Ev sêwirana bi Zêrînê serketî projeyeke ecêb û hêja ye ku sînorên huner, zanist, sêwiran û teknolojiyê fireh dike. Lipton Avant Garde Special Art Edition Pakêtkirina Qutiya Vexwarinê daxwaza xurt çêdike, coşê şiyar dike, afirînerîyê teşwîq dike û me heyirî dihêle.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Created to stand out on shelf, Lipton Art Special Edition helps to reclaim Liptons voice in the ice tea category, which is crowded with new brands. Not only is the graphic design category disrupting, but the ultra portable and lightweight 250 ml size is also the first miniature format can in the ice tea category in Russia. These cans make the consumer take notice of Lipton in a new and memorable way.
Tags: Packaging, Beverage
Inspiration: Lipton Special Art Edition is a unique collection of 250 ml miniature cans, available only in Russia, devoted to the Russian Avant Garde. The design team was inspired by some of the most distinctive art movements such as Suprematism, Abstractionism and Cubo Futurism to reimagine Lipton packaging. The resulting unique and category breaking designs were then paired with each of Liptons peach, lemon and green tea flavors.
Team Members: PepsiCo Design & Innovation

Read the Press Release