Pepsi New Year 2020 Pakêtkirina Vexwarinê by PepsiCo Design and Innovation

Pepsi New Year 2020 Pakêtkirina Vexwarinê by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Xelata A' Design Award a Zêrîn in Dîzayna Pakêtkirinê Competition Category.

ZêrPakêtkirin· 2021

Pepsi New Year 2020 Pakêtkirina Vexwarinê

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Xelata A' Design Award a Zêrîn Winner in Pakêtkirin Category

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Verified Award Winner

Verify Award Status for #118921

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi New Year 2020 Pakêtkirina Vexwarinê

Pepsi Sersala 2020 komek qutîyên vexwarinê yên çapa taybet e ku ji bo demsala Sersalê li Rûsyayê hatine afirandin. Her qutîyek tîpsaziyeke taybet çêkirî û peyameke kurt hildigire ku ji çand, henek û kevneşopiyên herêmî hatiye wergirtin. Peyam bi awayekî kesane ne, ji ber vê yekê xerîdar dikarin ya ku herî guncav dixuye hilbijêrin. Hashtageke hevpar a rêzê, ku wateya wê ev e "Pepsiyê bigire eger", vexwendina danûstandinê li ser medyaya civakî dike. Nêzîkatiya sêwiranê ya nerm rê dide ku têgeh ji bo bazarên herêmî yên din were guncandin, û pîrozbahiya Sersalê berfireh û kesane dike.

The Recognition

About the Xelata A' Design Award a Zêrîn

Pepsi New Year 2020 Pakêtkirina Vexwarinê xelatgirê Xelata A' Design Award a Zêrîn e, nasîneke pir bi prestîj ku ji sêwiranên pola yekem, ecêb û berbiçav re tê dayîn. Xelatgirên Zêrînê afirandinên pir nûjen, dûrbîn û geş in, yên ku jêhatîbûn, şehrezayî û hêza sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Pepsi New Year 2020 Pakêtkirina Vexwarinê vedîtineke pir hatiye pesindan, trendsazker û mezin be ku nirxeke bêhempa peyda dike. Ev sêwirana bi Zêrînê serketî projeyeke ecêb û hêja ye ku sînorên huner, zanist, sêwiran û teknolojiyê fireh dike. Pepsi New Year 2020 Pakêtkirina Vexwarinê daxwaza xurt çêdike, coşê şiyar dike, afirînerîyê teşwîq dike û me heyirî dihêle.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This set of limited edition Pepsi cans, available in Russia, celebrates the spirit of the 2020 New Year. Across brands, limited editions are extremely popular during this time of year and Pepsi needed an eye-catching concept of its own to promote with the launch of the New Year. Embracing beloved traditions during this time of year, these designs aim to engage consumers further with social media interaction. Every design also includes the series hashtag, which translates as #takepepsiif, inviting consumers to choose the New Year message that feels most relevant to them.
Tags: Packaging, Beverage
Inspiration: Each can design features a distinctive custom-made typeface and iconic messaging, based on local culture and habits, humor and traditions which makes every can feel personal. The flexible design approach allows the concept to easily be adapted for local markets, expanding and personalizing the celebration of the New Year.
Team Members: PepsiCo Design & Innovation

Read the Press Release