4Vita Herbs Pakêtkirina Vexwarina Giyayî by Maria Stylianaki

4Vita Herbs Pakêtkirina Vexwarina Giyayî by Maria Stylianaki is a highly esteemed winner of the very prestigious 2021 Xelata A' Design Award a Tuncîn in Dîzayna Pakêtkirinê Competition Category.

TuncPakêtkirin· 2021

4Vita Herbs Pakêtkirina Vexwarina Giyayî

by Maria Stylianaki

Client: Deep Blue Design

Xelata A' Design Award a Tuncîn Winner in Pakêtkirin Category

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Verified Award Winner

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Colors

The Design

About 4Vita Herbs Pakêtkirina Vexwarina Giyayî

4Vita Herbs pakêtkirinek e ji bo cûreyek giyayên ku ji bo amadekirina vexwarinan têne bikaranîn. Her pakêt wêneyek digire, û paletek reng a hevahengî wêneyan bi hev ve girêdide da ku nasnameyek dîtbarî ya yekbûyî ji bo vê rêzê pêk bîne. Rengên geş ji rengên zeviyên giyayan îlhâm girtine û ji rengên tarî yên ku di hilberên hevşibe de belav in cuda ne. Nivîsa teswîrî li ser rûyê pêşiyê pakêtê hatiye danîn, ne li pişt, da ku feyde û agahiyên bingehîn zû werin xwendin. Pakêt torbeyeke doy ya plastîk e ku zîpek lê heye ku giyayan piştî vekirina yekem taze dihêle.

The Recognition

About the Xelata A' Design Award a Tuncîn

4Vita Herbs Pakêtkirina Vexwarina Giyayî xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku 4Vita Herbs Pakêtkirina Vexwarina Giyayî tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. 4Vita Herbs Pakêtkirina Vexwarina Giyayî pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The drawings on each package through a harmonious color palette define the visual identity of the series. The text on the front of the package is not just information but also gives a communicative character to the product. The visual identity we created is related to well-being, following a way of life with substance and health.
Dimensions & Packaging: The dimension of the packaging is 14x20 mm. It is printed with flexography of 7 colors and also spot lamination.
Tags: 4vitaherbs, packagingdesign, branding, packaging, healthybeverage
Production Technology: This is a doy pack package of plastic material with a zipper helping the consumer to keep herbs fresh after the first opening.
Design Challenge: The most complicated part was to understand the differences and benefits of all herbs.
Research: Research on competitors' similar products made us realize that most of them had a natural, low tone coloring. A product full of life should give a feeling of life.
Inspiration: A visit to the herb crops of our client is enough to lead you to a sea of colors. Colors combine with light, earth, sky and create the most beautiful canvas. The colors of high contrasts and tones that flood you with a happy mood, generously shared by nature, gave us the inspiration for the design of the packaging. This feeling is so strong from the moment you step into the farm that becomes a need to draw and to make it an image of life.
Project Duration: The project started in July of 2020 in Heraklion and finished in December 2020 in Heraklion.
Operation Flow: The visual identity of the packaging through colors is strong enough to attract the consumer at first sight. The text that explains all about the product usually is on the backside, now it is on the front. This emphasizes the benefits of the product and gives the consumer the information needs quickly.
Team Members: Designer: Maria Stylianaki
Photography: Pantelis Mathioudakis
Image Credits: Image #1: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #2: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #3: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #4: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #1: Photographer / Pantelis Matioudakis, Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.