East Travel Primary Function: پاکەتکردنی خواردنەوەی ئەلکۆلی by Wen Liu, Bo Zheng and Weijie Kang

East Travel Primary Function: پاکەتکردنی خواردنەوەی ئەلکۆلی by Wen Liu, Bo Zheng and Weijie Kang is a highly esteemed winner of the very prestigious 2021 Xelata A' Design Award a Zîvîn in Dîzayna Pakêtkirinê Competition Category.

ZîvPakêtkirin· 2021

East Travel Primary Function: پاکەتکردنی خواردنەوەی ئەلکۆلی

by Wen Liu, Bo Zheng and Weijie Kang

Client: Shenzhen Oracle Creative Design Co., Ltd

Xelata A' Design Award a Zîvîn Winner in Pakêtkirin Category

19,567

Verified Award Winner

Verify Award Status for #119511

View at A' Design Award Press Release Award Badge

Colors

The Design

About East Travel Primary Function: پاکەتکردنی خواردنەوەی ئەلکۆلی

Book Text: East Travel دیزاینێکی پاکەتکردنە بۆ بایجیو، کە عەرەقێکی نەریتیی چینییە. بوتڵەکە شێوەیەکی ئەستوونی ساکاری شووشەیی بەکاردەهێنێت کە بۆ بەرهەمهێنانی زۆر گونجاوە. سەرپۆشەکە بەگوێرەی شێوەی مەوجی ئاو دروستکراوە، ئاماژەیەکە بۆ ئاوی کوالیتی بەرز کە لە فەرمەنتکردندا بەکاردەهێنرێت. لەیبڵەکە لە کاغەزی تایبەت دروستکراوە، وێنەکێشی و ناوی بەرهەمەکەش بە بڕۆنز ڕازاوەتەوە. پاکەتکردنی دەرەوە لە باگاسی گوشراو دروستکراوە، کە ئەو ڕیشاڵەیە کە لەدوای فەرمەنتکردنی قامیشی شەکر دەمێنێتەوە، مادەیەکە بە شێوەیەکی سروشتی دەڕووخێت. دیزاینەکە سوود لە کولتووری گەلانی چین و ڕێبازە نەریتییەکانی فەرمەنتکردن وەردەگرێت.

The Recognition

About the Xelata A' Design Award a Zîvîn

East Travel Primary Function: پاکەتکردنی خواردنەوەی ئەلکۆلی xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku East Travel Primary Function: پاکەتکردنی خواردنەوەی ئەلکۆلی karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. East Travel Primary Function: پاکەتکردنی خواردنەوەی ئەلکۆلی afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: East Travel is a brand that mainly transfers the oriental culture through the product. "Eight immortals cross the sea, each depending on their ability", one of the most widely spread myths and legends among Chinese folk. , people would use this allusion as a metaphor for those who rely on their abilities to create miracles.
Dimensions & Packaging: Width 400mm* Depth 110mm* Height 150mm
Tags: East Travel, Baijiu, Baijiu packaging
Production Technology: Glass, Bagasse
Design Challenge: Redesign the traditional baijiu-making elements to keep it up with the times. Because the design is a process of recreating traditional elements, it needs to be created with modern aesthetics. The integration of traditional culture and modern culture is very challenging.
Research: The current fast-paced lifestyle has gradually made people feel that the material is easy to satisfied but the inner spirit is very empty. How to find a slow-paced lifestyle in this environment is an urgent problem that needs to be solved at the moment. Baijiu is a thing that can slow down your life. The traditional baijiu culture and its brewing culture have a long history. It is the crystallization of human wisdom. It can make your life more quality and valuable.
Inspiration: Guangxi, one of the economically underdeveloped areas in China. In order to increase people's income, local residents mainly plant sugarcane, which has the largest output in the country. This new act for brewing not only increases the value of sugarcane, but also increases the income level of local people and makes their lives better. The external packaging is made of pressed bagasse after fermented baijiu, which is easy to degrade naturally, environmentally friendly and practical.
Project Duration: 2020.01~2020.03 Shenzhen,China
Operation Flow: The design of the top of the bottle cap is inspired by an important concept of water ripples. It indicates a good Baijiu brew comes from top quality water. The bottle is designed with an ordinary cylindrical shape, which is not only simple and beautiful but also convenient for mass production. The bottle label is made of special paper, and the illustration and printed product name is bronzed, which enriches the product.
Team Members: Designer:Wen Liu
Designer:Bo Zheng
Designer:Weijie Kang