Sogurt With Love and All Things Good Pakêtkirina Şîrê Cemidî لەلایەن Jimmy Chew

دیزاینی Sogurt With Love and All Things Good Pakêtkirina Şîrê Cemidî لەلایەن Jimmy Chew خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2021 Xelata A' Design Award a Hesinîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.

HesinPakêtkirin· 2021

Sogurt With Love and All Things Good Pakêtkirina Şîrê Cemidî

لەلایەن Jimmy Chew

کڕیار: Sogurt

خەڵاتگری Xelata A' Design Award a Hesinîn لە پۆلی Pakêtkirin

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خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #119936

سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Sogurt With Love and All Things Good Pakêtkirina Şîrê Cemidî

Sogurt With Love and All Things Good pakêtkirinek e ji bo qedehên şîrê cemidî yê şîraniya (yogurt) cemidî. Rengên taze têne bikaranîn da ku dengek markeyê ya nêzîk, sivik û bilind bilind (elegant) nîşan bidin. Wêneyên li ser hev hatine danîn taybetmendiya tevheviya pêkhateyên sereke di nav her taybetmendiya çêjê de kesane dikin. Tîpografî, îkonografî û sêwirana rûpelê hatine amadekirin da ku agahiyên berhemê bi zelalî pêşkêş bikin û xwendina hêsan piştgirî bikin. Serpoşê plastîk yê pakêta berê hatiye guhertin bi serpoşek kaxezî. Her qedeh 125 mîlîlître digire û firehiya wê 74 mîlîmetre ye.

پێناسەکردن

دەربارەی Xelata A' Design Award a Hesinîn

Sogurt With Love and All Things Good Pakêtkirina Şîrê Cemidî xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku Sogurt With Love and All Things Good Pakêtkirina Şîrê Cemidî afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. Sogurt With Love and All Things Good Pakêtkirina Şîrê Cemidî ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: The renewed brand identity and packaging system emphasizes on visual clarity and simplicity, with the main intention to congruently reflect evolution of the brand, personality of the founder and needs of their consumers.

Fresh colour hues have been used to reflect the approachable, fun loving, free spirited and elegant voice of Sogurt. The design showcases an optimistic aesthetic with uniquely overlaid illustrations to personify the fusion of key ingredients within each deliciously healthy crafted flavour.
قەبارە و پاکێج: 74mm(width) x 82mm(height) x 82mm(diameter)
125ml ice-cream cup
تاگەکان: Sogurt, Hartwork, Packaging Design, Experience Design, Froyo, Ice-Cream
تەکنەلۆژیای بەرهەمهێنان: Jimmy has scrutinised every element in the packaging design, from the colors, iconography, font type, visual design to materialization. The end result is a balanced design consideration of aesthetic, production efficiency and experience design.

By eliminating the use of plastic lid, which was in Sogurt's old packaging design, and switching to the use of paper lid, the design is intently aligned with Sogurt's brand values of spreading love and wellness. A positive messaging "Crafted With Love And All Things Good" is integrated into the design to accentuate their brand values.
هەڵەنگاندنی دیزاین: The creative challenge faced during this project is on the production & logistics side of things. Due to the Covid-19 pandemic, this has affected the production lead time of the packaging, as well as the logistics transportation of the finished product. The campaign launch date to reveal the new packaging and visual design has to be slightly delayed.
توێژینەوە: The success of the project depends largely on incorporating empathy driven service design to understand the client's personality, their business and touchpoints and their customers' needs. Interview and feedback were conducted with the brand owner and their customers to understand the challenges on their existing packaging design in areas of construction, production and visual design.

These knowledge are congruently aligned into the brand uplift and packaging design, to work strategically in tandem with Sogurt's campaign to extend ecommerce into their business to outreach a wider audience.
ئیلهام: Jimmy has invigorated the Sogurt brand with a uniquely created packaging design. Every visual communication touchpoint designed for the Sogurt brand, from illustration, icons, colors, typography is purely intended to reflect the personality of the brand owner and permeate positive feelings, spreading positivity and enhance the good feelings to the consumer.

The ultimate intention is a visual identity specially created to accentuate positivity and liveliness.
ماوەی پڕۆژە: The project started in August 2019 in Singapore and finished in October 2020. The new packaging designs are revealed to the market in January 2021.
ڕێڕەوی کارکردن: The intended users' point-of-view is primarily to be able to extract the product information with clarity without being overwhelmed by the amount of information. The packaging design has been intently designed with the information hierarchy, content reading experience and visual design strategically considered.

The amount of information to be showcased has been stringently scrutinised with careful usage of layout, font type and iconography to promote readability.
ئەندامانی تیم: Creative Director : Jimmy Chew
Designer : Jimmy Chew
کرێدیتی وێنەکان: Image #1-4 : Photographer Antelope Studios, 2021.
Image #5 : Photographer Sogurt, 2021.