دیزاینی Daejeon Bruce Rice Cake Redesign Pakêtkirina Kêkê Birinc لەلایەن Choulsoon Park خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2021 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.
TuncPakêtkirin· 2021
Daejeon Bruce Rice Cake Redesign Pakêtkirina Kêkê Birinc
لەلایەن Choulsoon Park
کڕیار: Soongraphic
خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Pakêtkirin
خەڵاتگری پشتڕاستکراو
پشتڕاستکردنەوەی باری خەڵات بۆ #120168دیزاینەکە
دەربارەی Daejeon Bruce Rice Cake Redesign Pakêtkirina Kêkê Birinc
دیزاینی نوێی پاکێتی کێکی برنجی داجیۆن بروس دیزاینێکی پاکێتکردنە بۆ بەرهەمێکی کێکی برنج کە لەلایەن کۆمپانیایەکی شیرینی لە ناوچەی داجیۆن دەفرۆشرێت. وێنەی نۆ شوێنی گرنگی داجیۆن لەسەر پاکێتەکە چاپکراوە، بۆیە کڕیاران زانیاری گەشتیاری ناوخۆیی لەگەڵ بەرهەمەکە وەردەگرن. کۆمەڵەکە بەپێی تام بۆ سێ زنجیرە دابەشکراوە، و هەر زنجیرەیەک ڕەنگی سروشتیی پێکهاتەی سەرەکیی خۆی بەکاردەهێنێت بۆ نیشاندانی تامەکە. ناوی بەرهەمەکان بە کۆری و ئینگلیزی دەرکەوتووە. کاغەزێکی ئەستوور بەکارهاتووە، تاکو پاکێتەکە بتوانێت ڕاوەستێت یان بە تەخت دابنرێت و بە ئاسانی زیانی پێ نەگات.
پێناسەکردن
دەربارەی Xelata A' Design Award a Tuncîn
Daejeon Bruce Rice Cake Redesign Pakêtkirina Kêkê Birinc xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Daejeon Bruce Rice Cake Redesign Pakêtkirina Kêkê Birinc tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Daejeon Bruce Rice Cake Redesign Pakêtkirina Kêkê Birinc pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.
لە پشت دیزاینەوە
کیتی چاپەمەنی
باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.
- تایبەتمەندییە تایبەتەکان
- 2019-2021 is the year of visiting Daejeon. In order to revitalize the Daejeon tourism culture, Daejeon's nine major landmark graphics were applied to the package of Sungsimdang, a leading confectionery company in Daejeon. Visitors and buyers of Sungsimdang can obtain information on various tourism cultures in Daejeon at the same time as purchasing products, and it will be effective marketing when exporting products in the future.
- قەبارە و پاکێج
- Outer packing 234mm*120mm, inner packing 80mm*125mm, information paper 85mm*125mm
- تاگەکان
- Illustration, Graphic, Design, Package
- تەکنەلۆژیای بەرهەمهێنان
- The designer decided that the Daejeon Bruce Mochi packaging should convey honest products and brand image while conveying information about local attractions.
To this end, each series was divided into three series according to taste, and each series was designed by linking the brand and local story.
This allows you to experience a variety of products, as well as convey visual information to consumers who have purchased the product.
You can also use thick paper to stand or lay it down. And it is not easily damaged. - هەڵەنگاندنی دیزاین
- The student designer alone conducted market research from planning to final design results. We have invested a lot of time in surveys to get our marketing results, and we have done several tests on the material of the paper and the structure of the package so that we can install or place the package later.
- توێژینەوە
- We divided into two categories: Daejeon local residents and all citizens (including foreigners), and conducted a questionnaire on the brand of the product to be designed and a questionnaire on the degree of understanding of landmarks in the Daejeon area.
As a result, the experience with the product brand “Sungsimdang” was high, but the experience with landmarks in the Daejeon area was somewhat insufficient. Therefore, it was determined that if the local landmark was promoted through the influential company “Sungsimdang” in the region, it would be a good marketing for both the company and the Daejeon area. - ئیلهام
- There are various cultural assets and attractions in Daejeon, but it is a pity that many people do not know well and most foreigners only know Seoul. Therefore, we considered the necessary methods to effectively activate local tourism through influential companies in the Daejeon region.
- ماوەی پڕۆژە
- The project started in March 2020 and was completed in November 2020 and has been exhibited at the Hanbat National University Moglyeon Gallery.
- ڕێڕەوی کارکردن
- The designer selected the color flow of each of the three series as the original color of the material, so that consumers can easily grasp the taste of the product they want to purchase. Also, in consideration of various consumers, English and Korean were applied to each product name in addition to colors.
- ئەندامانی تیم
- Individual
سپۆنسەرکراو
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زیاتر بگەڕێ
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