Luzhou Laojiao 1915 Primary Function: پاکەتکردنی بوتڵی عەرەق by Haijun Shen

Luzhou Laojiao 1915 Primary Function: پاکەتکردنی بوتڵی عەرەق by Haijun Shen is a highly esteemed winner of the very prestigious 2021 Xelata A' Design Award a Zîvîn in Dîzayna Pakêtkirinê Competition Category.

ZîvPakêtkirin· 2021

Luzhou Laojiao 1915 Primary Function: پاکەتکردنی بوتڵی عەرەق

by Haijun Shen

Client: DIGA Creative design

Xelata A' Design Award a Zîvîn Winner in Pakêtkirin Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Luzhou Laojiao 1915 Primary Function: پاکەتکردنی بوتڵی عەرەق

Book Text: Luzhou Laojiao 1915 پاکەتکردنێکە بۆ عەرەقی چینی بایجیو. بوتڵەکە بە شێوەی بەلەمێکی بادەبانە دروستکراوە، هێماکانی بینراوەکەشی لە نەخشەی جیانگیانگی لوژوو پاڵاوتراون. شێوە قەڵەوەکە ئاماژە دەکات بۆ ئەو شلەمەنییەی کە بەناوەوەیدا دەڕوات و هەستێکی ئاسوودەیی دەداتە دەست. بوتڵەکە لە شووشە دروستکراوە بە ڕەنگی پرژێنراو و مارکی براندی داسەپاو. سندووقەکەش بە بڕۆنزکردن و برجستەکاری و مارکی براندی داسەپاو تەواوکراوە. پاکەتەکە ٥٨ بۆ ١٥٨ بۆ ٣٥٠ میلیمەترە. ئامانج پێشکەشکردنی دیمەنێکی سووک و شکۆدارە بۆ ئەو خواردنەوەخۆرانەی تەمەنیان لە ٣٠ بۆ ٤٠ ساڵە، لەگەڵ هەستێکی نوێی بەرزی پلە کە خەسڵەتی نەریتی دەپارێزێت.

The Recognition

About the Xelata A' Design Award a Zîvîn

Luzhou Laojiao 1915 Primary Function: پاکەتکردنی بوتڵی عەرەق xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Luzhou Laojiao 1915 Primary Function: پاکەتکردنی بوتڵی عەرەق karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Luzhou Laojiao 1915 Primary Function: پاکەتکردنی بوتڵی عەرەق afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Luzhou Laojiao introduced a new product, ChineseBaijiu, which not only declares its brand value, but also develops a kind of light and luxurious ChineseBaijiu suitable for people aged 30 to 40 in the traditional old market.
Dimensions & Packaging: 58mm×158mm×350mm
Tags: Jiangyang map，Luxury ChineseBaijiu，sailboat
Production Technology: Box: affixed brand, bronzing, embossing, bottle: glass bottle, spray color, affixed brand
Design Challenge: To express the feeling of modern high-end without losing the flavor of traditional LU ZHOU LAO JIAO CO., LTD company. Limited company, we must strike a balance. Due to the narrow line of the bottle mouth, the final process realization needs a lot of communication with the factory.
Research: Excavate the regional resources features of Luzhou where the brand is located, excavate the bottle-shaped features of each product stage of the brand, design the development trend of expression techniques, and investigate the aesthetic tendency of middle-aged people today. Through reading documents, investigation reports and on-the-spot investigation, the preparatory work for the above-mentioned preliminary design work has been completed
Inspiration: The bottle is shaped like a sailing boat, and the visual symbols are modernly refined from Luzhou Laojiao Jiangyang map. The logo of the sailing boat implies the new route of Luzhou Laojiao, riding the wind and waves; the graceful arc of the overall bottle shape is due to the flowing wine body of Luzhou Laojiao. Overall it gives people brisk, comfortable and vitality .
Project Duration: The project was launched in Shenzhen in May 2020 and is expected to be completed in May 2021
Operation Flow: Different bottle design can stand out from the crowd. The treatment of radian is not only beautiful, but also provides consumers with a comfortable hand feeling
Team Members: Haijun Shen
manling Lin