Peaceful Pakêtkirina Çaya Bêhnvedar by Wang Jinsheng

Peaceful Pakêtkirina Çaya Bêhnvedar by Wang Jinsheng is a highly esteemed winner of the very prestigious 2021 Xelata A' Design Award a Hesinîn in Dîzayna Pakêtkirinê Competition Category.

HesinPakêtkirin· 2021

Peaceful Pakêtkirina Çaya Bêhnvedar

by Wang Jinsheng

Client: Yunnan Tech & Besiness University

Xelata A' Design Award a Hesinîn Winner in Pakêtkirin Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Peaceful Pakêtkirina Çaya Bêhnvedar

Peaceful pakêtkirinek e ji bo çaya bêhnvedar hatiye çêkirin. Qutiya derve bi wêneyekî bi dest xemilandî ya jineke cil û bergê cheongsam li xwe kiriye, ku cilê kevneşopî yê jinên Çînî ye, hatiye xemilandin, digel şêwazên kulîlkan ku di nav parçeyê de tevlihev bûne. Ev wêne bi awayê çapkirina gravurê li ser qapaxa qutiya alûminyûmê hatiye bicihkirin. Paket ji du beşan pêk tê, qapaxek û laşê qutiyê, ji ber vê yekê qutiyên biçûk bi hêsanî têne vekirin, derxistin û pêşandan. Kaxeza alûminyûmê ya hundir çayê ji şilbûnê diparêze. Sê tam dikarin li gorî cûrbecûr rehendan werin tevlihevkirin da ku li gorî cûrbecûr çêjan bin.

The Recognition

About the Xelata A' Design Award a Hesinîn

Peaceful Pakêtkirina Çaya Bêhnvedar xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku Peaceful Pakêtkirina Çaya Bêhnvedar afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. Peaceful Pakêtkirina Çaya Bêhnvedar ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cheongsam and scented tea are basically exclusive to women in China. This packaging design uses a beautiful woman wearing a cheongsam as the outer packaging of the scented tea, and uses synesthesia to give users an elegant, quiet and beautiful association with scented tea.
Dimensions & Packaging: Width 75mm x Length 200mm x Height 45mm
Tags: Cheongsam, Scented Tea, Classical, Elegant, Tradition
Production Technology: The hand-painted pattern is made into the cover of the aluminum can packaging by gravure printing. The performance of the protective layer and the adhesive layer also have physical and chemical indicators, so that the aluminum foil that protects the tea has good barrier properties, hygienic safety, heat sealability and good physical and mechanical properties.
Design Challenge: There are many women-related products. How to choose an element that is more appropriate than the scented tea as the packaging pattern is the most challenging part of the whole design. After many selections, we finally chose cheongsam. The function of cheongsam to show the unique beauty of women echoes the beauty of scented tea. Through adjustment and combination, we have integrated floral patterns on the fabric of the cheongsam, as an embellishment of the cheongsam, blending with the main body, conveying the femininity of women, and reflecting the sweetness and softness of scented tea.
Research: This design is inspired by the unique Chinese costumes-cheongsam, cheongsam and flowers all have intuitive associations with women. The content of this package is scented tea, so the combination of cheongsam and flowers is used to highlight the feminine beauty, and the picture is soft and unified.
Nowadays, Chinese retro style is more popular, and these elements are deeply loved by some young people. Cheongsam is one of the traditional Chinese quintessence. While promoting flower tea, it also serves as a publicity and protection for traditional culture. Let more young people understand the excellent Chinese traditional culture.
Inspiration: The packaging uses beauties wearing cheongsam as the main element, so that the target group of scented tea has a clear understanding. The color of the packaging is stable and classic, harmonious and unified with the taste of the target user.
Project Duration: The project started in September 2020 in Kunming and finished in March 2021 in Kunming
Operation Flow: The package is composed of two parts: a box cover and a box body. This structure is convenient to open and easy to take out and display the tea can. The inner packaging is packaged in a small can, and the aluminum foil material can effectively prevent the scented tea from getting damp. The meticulous illustration pattern highlights the fine quality of the small box packaging. Three different flavors of scented tea can be randomly combined according to the needs of users to meet the diverse needs of consumers.
Team Members: Wang Jinsheng
Xie Jin
Feng Meiyan
Chen Shiguang
Lin Hai
Deng Shaobiao
Image Credits: Image#1: Illustrator Wang Jinshengi, 2020.