From Caudat Fonksiyona Bingehîn: Pakkirina Qehwe by Vu Agency

From Caudat Fonksiyona Bingehîn: Pakkirina Qehwe by Vu Agency is a highly esteemed winner of the very prestigious 2021 Xelata A' Design Award a Tuncîn in Dîzayna Pakêtkirinê Competition Category.

TuncPakêtkirin· 2021

From Caudat Fonksiyona Bingehîn: Pakkirina Qehwe

by Vu Agency

Client: From CauDat

Xelata A' Design Award a Tuncîn Winner in Pakêtkirin Category

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About From Caudat Fonksiyona Bingehîn: Pakkirina Qehwe

Nivîsa Pirtûkê: From Caudat pergalek pakkirinê ye ji bo qehwe, ku bi formatên yek kîlogram, 500 gram û 250 gram tê hilberandin. Sêwirandin wêneyê asayî yê danegên qehwe bi maskotên grafîkî yên ku ji şaristaniyên kevnare û ji hunera tatoyê ya Samoayî îlham girtine, dicivîne. Zer û reş bi rêjeyek pîvankirî têne bikaranîn da ku bêyî ne rehetiyeke dîtbarî dijberî çêbibe. Valahiya vekirî nexşesaziyê zelal û bi hêsanî xwendinê dihêle. Paketan bi çapa offset û flexografiyê li ser kaxez, kaxeza aluminyûmê û perdeyên plastîk têne çapkirin. Armanc çêkirina paketek qehweyê ye ku hêsan e were bibîranîn û hêsan e ji kesên din re were vegotin.

The Recognition

About the Xelata A' Design Award a Tuncîn

From Caudat Fonksiyona Bingehîn: Pakkirina Qehwe xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku From Caudat Fonksiyona Bingehîn: Pakkirina Qehwe tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. From Caudat Fonksiyona Bingehîn: Pakkirina Qehwe pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: After more than 1 year of researching on Vietnamese and international packaging, realize that most of the packaging in general and coffee in particular focus on the artistic factor, but forget the practicality and application of when it comes to the market, it is about building an image that can be easily recalled and passed down by word of mouth.

The project aims to create an easily word-of-mouth name for packaging designs.
Dimensions & Packaging: 1Kg: Total size: 45x78cm x 2
Finished product size: 13.5 x 39 x 9cm
Packaging Substrate / Materials: Polyester (PET), aluminum foil (Al) and polyethylene (PE)
Printing Process: Flexography

500g: Total size: 36.6x33 cm
Finished product size: 9.6 x 33 7.7 cm
Packaging Substrate / Materials: Paper, aluminum foil (Al)
Printing Process: Offset

250g: Total size: 36.6x33 cm
Finished product size: 9.6 x 33 7.7 cm
Packaging Substrate / Materials: Paper, aluminum foil (Al)
Printing Process: Offset
Tags: coffee, packaging, design, caudat, vietnam, branding, brandingdesign, brand, designinspiration
Production Technology: Packaging Substrate / Materials: Paper, aluminum foil (Al) Printing Process: Offset
Design Challenge: The challenge in this project is that we want to change a different view of coffee packaging. We wanted to apply impressive and distinctive design techniques, which is very difficult to convince our customers that in the coffee packaging market there must always be coffee beans.
Research: We read books about the history of coffee, we study coffee, we visit art museums and historical elements, graphics, dramatic color shapes, legendary animals, from So we designed this impressive packaging system.
Inspiration: A is the first and highest letter on the used scale that everyone implies is the best.

CAO is the second product line name for customers to enjoy. HIGH means premium, which ranks the highest on the quality scale.

Inspired by ancient mascots from many different civilizations.

In Greek mythology, the owl is the symbol of the goddess of wisdom Athena.

The Great Sphinx of Giza

Anubis The god of Egypt

The design style is inspired by the tattoos of the samoan people
Project Duration: 2020 - Ho Chi Minh City, Vietnam
Operation Flow: Packaging design is defined as good, good here including the art and applicability of the packaging when appearing at the point of sale, the way the packaging is and the packaging itself. Good packaging design achieves three elements: Aesthetics, Story and word of mouth application.
Team Members: Vu agency
Image Credits: # Main Image: Creative director: Quyen Vu
#1 Graphic Designer & Photographer: Vu Agency
#2 Graphic Designer & Photographer: Vu Agency
#3 Graphic Designer & Photographer: Vu Agency
#4 Graphic Designer & Photographer: Vu Agency