OHO Lentil Chips Pakêtkirina Çîps لەلایەن Bold Brands

دیزاینی OHO Lentil Chips Pakêtkirina Çîps لەلایەن Bold Brands خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2021 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.

TuncPakêtkirin· 2021

OHO Lentil Chips Pakêtkirina Çîps

لەلایەن Bold Brands

کڕیار: Bold Brands

خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Pakêtkirin

16,405

خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #122943

سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی OHO Lentil Chips Pakêtkirina Çîps

OHO Lentil Chips pakêtkirinek e ku ji bo xwarineke sivik a li ser bingeha nîskê hatiye sêwirandin. Kîsik pîvana 190 x 250 x 50 mm heye û bi awayê fleksografî li ser polîpropîlenê bi verniyeke bi hestê kaxezê hatiye çapkirin. Rûerdek ji kaxeza kraft şûna rengên geş ên ku di vê kategoriya xwarinên sivik de belav in digire û xuyangeke sirûştî dide berhemê. Hêmanên grafîkî yên xêzkirî taybetmendiyeke bileyîstok lê zêde dikin, di heman demê de tamên cuda bi wêneyên fotografîk ên bikalîteyek bilind têne nîşandan. Ev hevgirtin dike ku berhem bi hêsanî were nasîn û wekî hilbijarkeke xwarinê ya tenduristir were pêşkêşkirin.

پێناسەکردن

دەربارەی Xelata A' Design Award a Tuncîn

OHO Lentil Chips Pakêtkirina Çîps xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku OHO Lentil Chips Pakêtkirina Çîps tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. OHO Lentil Chips Pakêtkirina Çîps pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: Main idea of this packaging design is presenting a product as healthier and yet funky alternative to an ordinary snack. Kraft paper background stands out from the crowds of bright and intense colour snack packagings and gives it a touch of natural feel. Illustrated graphic elements gives it more life and connection with a customer and in contrast with that flavouring is communicated through high quality photo images. Combination of these three different design elements makes this product distinguishable, attractive to typical customer of such appetisers and gives it perceptible feel of naturalness.
قەبارە و پاکێج: 190 x 250 x 50 mm snacks bag printed on popypropylene.
تاگەکان: Chips packaging, Lentil Chips, Chips Packaging Design, Oho Lentil Chips
تەکنەلۆژیای بەرهەمهێنان: Flexograhy with paper touch varnish.
هەڵەنگاندنی دیزاین: It is no secret that snacks category is dominated by vibrant intensive colour packagings. Our task was to create packaging that would communicate healthier choice but with the same taste properties, attracting attention not by the colour intensity but with the playful elements and subtle taste indicating illustrations.
توێژینەوە: Determining the target audience and to make appealing product packaging for that specific audience was of supreme importance. As well as understanding what graphic elements helps consumer to recognize this product as a helthier snacking option at the same time considering what graphic components are easthetically pleasing and provoke a buying decision in the first place.
ئیلهام: OHO - Lentil chips, healthier snack alternative introduced to lithuanian market by one of the historic local snacks producers. Its a symbol of more natural and healthy snacking. That gave an aspiration to create smooth pastel colour packaging with craft paper texture elements. It was decided to make it playful and attractive to a younger audiences because it is the main target audience of this particular brand.
ماوەی پڕۆژە: This project started in January 2020 February and finished 2020 May.
ڕێڕەوی کارکردن: Product is packed in standard bag. It was certainly dictated by consumer habits and convenience. As a matter of fact manufacturer was limited by by packing hardware as well. Task was to create graphical impact rather than select unusual packaging medium.
ئەندامانی تیم: Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Sandra Ramoskaite, Vytenis Petrusevicius
کرێدیتی وێنەکان: Visuals: Sandra Ramoskaite