Baltija Chocolate Collection Pêçana Şîraniyan لەلایەن Bold Brands

دیزاینی Baltija Chocolate Collection Pêçana Şîraniyan لەلایەن Bold Brands خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2021 Xelata A' Design Award a Zîvîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.

ZîvPakêtkirin· 2021

Baltija Chocolate Collection Pêçana Şîraniyan

لەلایەن Bold Brands

کڕیار: Bold Brands

خەڵاتگری Xelata A' Design Award a Zîvîn لە پۆلی Pakêtkirin

25,759

خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #122959

سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Baltija Chocolate Collection Pêçana Şîraniyan

Baltija rêzek pêçanê ye ji bo berhevokek çîkolata ku li herêma Baltîkê tê firotin. Nav ji peyva Lîtwanî ya ji bo Deryaya Baltîkê tê, ku sêwirandin lê hatiye îlhambûn. Fenerek deryayî û dîmenek deryayê bi şêwazek klasîk a Viktoriyan hatine wênekirin, bi formên pêlpêlkî yên ku tevgera avê nîşan didin. Tu sembolên neteweyî nayên bikaranîn, ji ber vê yekê pêçan tevahiya herêmê temsîl dike ne tenê welatek. Tonek şîna kesk a kûr xuyangek zerîf lê zêde dike. Qutî û zerf ji kaxezê hatine çêkirin, bi offsetê hatine çapkirin, û bi vernîka mat û hûragehên zerşiya sifir hatine temamkirin.

پێناسەکردن

دەربارەی Xelata A' Design Award a Zîvîn

Baltija Chocolate Collection Pêçana Şîraniyan xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Baltija Chocolate Collection Pêçana Şîraniyan karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Baltija Chocolate Collection Pêçana Şîraniyan afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: All countries that are bound to baltic sea are unique in their own way. That is why no specific graphic elements were used that would indicate on country or another. Design was thought to be as timeless as possible so classic victorian style illustration were created. This style is full of wavy and dynamic forms that resembles sea movement and volatility. Background contains unique sea scenery together with lighthouse in the foreground connecting it all together.
قەبارە و پاکێج: All boxes and envelopes was made from paper, offset printing with matte varnish and copper foil elements.
تاگەکان: Baltija, Chocolate collection. Chocolate, Chocolate packaging
تەکنەلۆژیای بەرهەمهێنان: All packagings were printed with offset technology, enriched with matte varnish and copper foil elements.
هەڵەنگاندنی دیزاین: Biggest challenge was to find symbol that would be unifying throughout the Baltic region, find the target audience and how the product is consumed. With this criteria in mind big challenge was to pick the right subtle and yet luxury style for the graphics which would also has to be timeless and very different from the competition.
توێژینەوە: One of the most important task was to determine the consumer of the product. Research revealed that oftentimes it is bought as a souvenir from the baltic region. This gave an insight that it should not be associated with one country and it also should communicate the Baltic sea more than box contents. Appearance is really important part of package which is intended to be the gift. Extreme attentions was given to details as well as overall package aesthetics to trigger positive emotion to the end user.
ئیلهام: Confectionery name Baltija came from name of the Baltic Sea in lithuanian. The sea was the main inspiration of this project. It is neighbouring 8 countries, which are all different. Sea is calm and do not carry its own identity as such. That is why the lighthouse was selected as the main symbol of the packaging. Sea also was the inspiration when picking colour. Deep greenish blue colour gave vibrance and luxury feel letting it stand out in the context of confectionery packaging all over the balt
ماوەی پڕۆژە: This project started in January 2020 February and finished 2020 May
ڕێڕەوی کارکردن: Three separate packages were created for this product line. One of the boxes containing more than fifty candies plastic usage was reduced and paper separations were introduced. Fifteen candy box was decorated with uncommon type of cover giving overall packaging more elegance. To extend same visual experience chocolate bar was packed in carton envelope containing the same graphics.
ئەندامانی تیم: Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Vytenis Petrusevicius, Zydrunas Slajus
Illustrator: Zydrunas Slajus
کرێدیتی وێنەکان: Photography: Motiejus Gaigalas, Zydrunas Slajus