The Taste of Heritage Qehweya Tavilê لەلایەن Shawn Goh Chin Siang

دیزاینی The Taste of Heritage Qehweya Tavilê لەلایەن Shawn Goh Chin Siang خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2021 Xelata A' Design Award a Zîvîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.

ZîvPakêtkirin· 2021

The Taste of Heritage Qehweya Tavilê

لەلایەن Shawn Goh Chin Siang

کڕیار: Hai Soon Leong Sdn. Bhd

خەڵاتگری Xelata A' Design Award a Zîvîn لە پۆلی Pakêtkirin

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خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #123769

بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی The Taste of Heritage Qehweya Tavilê

Sêwiran ji paşxaneya xerîdar îlhama xwe girt - karsaziyek malbatî, ji nifşek bi nifş. Ji bo parastin û derbaskirina çêjê, berhema 'Tama Mîrasê' derket pêş. Di heman demê de ew wekî sembola tûrîzma Malezyayê jî kar dike, ji ber vê yekê sêwiraner têgîna parastina mîrata çandî, tevlêkirina ramanên xerîdar, çandên demdirêj ên komên etnîkî yên cihêreng di sêwiranê de entegre kir da ku bêtir mirovan çanda Malezyayê fam bike û di derbarê Hunera Malezyayê de dilşewat bin.

پێناسەکردن

دەربارەی Xelata A' Design Award a Zîvîn

The Taste of Heritage Qehweya Tavilê xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku The Taste of Heritage Qehweya Tavilê karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. The Taste of Heritage Qehweya Tavilê afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: The packaging designs vary for its 3 flavours. The designer wants to present the vanishing local heritage in the designs. Different images are on both sides of the package: Peking Opera for Chinese culture; peacock for Indian and Wayang kulit for Malay. Each package shows precious cultural arts of respective ethnic groups with multicultural integration on the left.
The unique Malaysian batik pattern is cleverly tied in with the overall design to complete its exclusive local taste.
قەبارە و پاکێج: The big packaging measures 24.9cm x 17.9cm x 7cm and the small one measures 4cm x 16.2cm
تاگەکان: Malaysia, Malaysia Culture, Branding, Packaging Design, Coffee
تەکنەلۆژیای بەرهەمهێنان: The net weight of the 3 packaging is 450g. In consideration of the uniqueness of the style, the designer chose aluminum foil matt to match with the pantone colour used on the package. In order to reserve the aroma of coffee and to avoid the direct sunshine, aluminum foil glossy was used for the inner package.
هەڵەنگاندنی دیزاین: Since the design concept of this project is about the Malaysian cultural heritage, plenty of vibrant colours would be applied and that had imposed difficulty on printing. However, as the saying goes, ‘where there’s a will, there’s a way.’ The designer managed to find a solution with the help of his partner.
توێژینەوە: The designer discovered that certain precious cultural heritages of various ethnic groups are gradually vanishing. Arts that could be found everywhere are now nowhere to be found. For the sake of our future generations, he decided to preserve these cultural heritages so that the future generations can enjoy, benefit and learn from the legacy of the past. While searching for the information, he kept recalling his previous experience and restore it with drawings.
ئیلهام: After having a deep understanding of the product, the designer instinctively associates the taste with the 3 main races, and realizes that it’s hard and rare to find any product which can perfectly represent Malaysia. We are experiencing the vanishing of cultural heritage. In order to preserve local cultural heritage, the designer combines the culture and art of each ethnic group with its authentic ethnic styles.
ماوەی پڕۆژە: Project began in June 2020 and completed in August 2020, exhibited at Malaysia on first quarter in 2020.
ڕێڕەوی کارکردن: The product is a collaboration between the company and Pulau Langkawi Tourism Bureau, to promote the development of the local tourism. The designer hopes to make the place more well-known through the introduction of this aromatic local product to the international markets.
پەتێنتەکان: -
ئەندامانی تیم: Creative Director : Shawn Goh
Copywriter : Eric Liyao
Packaging ：Jayce Hee
کرێدیتی وێنەکان: Image #1: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #2: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #3: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #4: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #5: Shawn Goh Design Lab. Sdn Bhd., 2020.