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Milano System Çenteya Pişta Modular by Modula Milano

Milano System Çenteya Pişta Modular by Modula Milano is a highly esteemed winner of the very prestigious 2021 Xelata A' Design Award a Zêrîn in Dîzayna Aksesuarên Moda û Rêwîtiyê Competition Category.


ZêrAksesuar· 2021

Milano System Çenteya Pişta Modular

by Modula Milano

Client: Modula Milano

Xelata A' Design Award a Zêrîn Winner in Aksesuar Category

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The Design

About Milano System Çenteya Pişta Modular

Milano System çenteyeke pişta modular a bajarî ye ku li Îtalyayê hatiye çêkirin. Çenteya sereke 480 mm bilind, 300 mm fireh û 170 mm kûr e, û qebareya wê 25 lître ye, ku dikare heta 35 lîtreyan berfireh bibe. Modulên cuda, di nav de organîzatorek laptopê, lengerek, blokek rojane û blokek pakkirinê, dikarin bi çenteya sereke ve bên girêdan û jê veqetandin. Kilîdên magnetîkî destûrê didin ku bi yek destî were vekirin û girtin. Qumaşên li hember xişandinê û avê berxwedêr hatine bikaranîn. Du beş û çend berîk tiştên rojane bi rêkûpêk digirin.

The Recognition

About the Xelata A' Design Award a Zêrîn

Milano System Çenteya Pişta Modular xelatgirê Xelata A' Design Award a Zêrîn e, nasîneke pir bi prestîj ku ji sêwiranên pola yekem, ecêb û berbiçav re tê dayîn. Xelatgirên Zêrînê afirandinên pir nûjen, dûrbîn û geş in, yên ku jêhatîbûn, şehrezayî û hêza sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Milano System Çenteya Pişta Modular vedîtineke pir hatiye pesindan, trendsazker û mezin be ku nirxeke bêhempa peyda dike. Ev sêwirana bi Zêrînê serketî projeyeke ecêb û hêja ye ku sînorên huner, zanist, sêwiran û teknolojiyê fireh dike. Milano System Çenteya Pişta Modular daxwaza xurt çêdike, coşê şiyar dike, afirînerîyê teşwîq dike û me heyirî dihêle.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Milano System is a 100%-made-in-Italy modular urban backpack designed to meet the needs of global citizens.
Characterized by modularity, the Milano System can be customized by combining different modules that can be easily attached and detached from the main pack.
It is made with functionality in mind and can be customized by combining the following parts: Milano Backpack - the main pack, Laptop Organizer, Anchor, Everyday Block, Packing Block.
Dimensions & Packaging
480mm height x 300mm width x 170mm depth (240 when expanded)
Weight: 900gr (only the Milano backpack)
Volume: 25 L (35 L expanded)
180-degrees opening
Fully water-resistant
2 separated compartments with multiple pockets for ultimate organization
Tags
modular backpack, Italian design, Made in Italy, backpack made in Italy
Production Technology
CORDURA fabrics - engineered with cutting-edge technologies to deliver best-in-class resistance to abrasion and tears.
Lorenzi fabrics - leather-like fabrics that are waterproof and highly resistant
Hypalon - high strength fabrics in the details providing an attachment of future accessories and modules.
Fidlock - innovative magnetic locking hardware
Design Challenge
The first challenge was to find an intuitive and easy-to-use modular system. We researched the military field and came up with a solution based on innovative magnetic hooks. This system allows us to offer a product that is both technical and user-friendly. The second one was building a supply chain entirely based in Italy that would balance quality and price and we successfully achieved this by finding reliable suppliers. We managed to develop the project during all the lockdowns due to Covid-19
Research
We did in-depth market research to identify all the pros and cons of both modular and non-modular backpacks on the market. We also did qualitative & quantitative research with questionnaires to a group of people from different cities of Europe (who belong to our target group) to understand the needs and what they would prefer in a daily backpack both from the point of view of functionality and design.
Inspiration
Like most people who live in the urban landscape, we spend our days living our lives at full speed. A backpack is our best companion in our dynamic life, where we carry everything we need to stay on the go. However, the variety of activities requires us to overfill them or carry multiple bags. That's how we came up with the idea of creating an ultra-versatile modular backpack, combining the functionality found in the best backpacks, with Italian aesthetics and carefully selected materials.
Project Duration
The project started in January 2020 and finished in March 2021 in Milan, Italy.
Operation Flow
Featuring Fidlock innovative magnetic locking hardware, you can effortlessly lock and unlock your backpack with one-hand management. The backpack has two compartments, three inner pockets, and one front pocket to quickly access your essentials.
While the Milano Anchor provides modularity through the magnetic system that quickly and securely attaches modules to the pack.
Team Members
Alex Feriotto
Sebastian Pinotti
Nevena Pavloska
Dario Ruggeri
Gaia Venuti
Beatrice Cavalli
Chiara Penasa
Image Credits
Image #1: Maurizio Costa
Image #2: Maurizio Costa
Image #3: Maurizio Costa
Image #4: Maurizio Costa
Image #5: Maurizio Costa

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