ZhuoQing پاکێجکردنی چا by Tiger Pan is a highly esteemed winner of the very prestigious 2021 Xelata A' Design Award a Zêrîn in Dîzayna Pakêtkirinê Competition Category.

ZêrPakêtkirin· 2021

ZhuoQing پاکێجکردنی چا

by Tiger Pan

Client: Tasly Holding Group

Xelata A' Design Award a Zêrîn Winner in Pakêtkirin Category

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Verified Award Winner

Verify Award Status for #123928

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About ZhuoQing پاکێجکردنی چا

ZhuoQing دیزاینێکی پاکێجکردنە بۆ پاودەری جەوهەری چای پوئێری خێرا ئامادەبوو. پاودەرەکە لە ڕێگەی پرۆسەیەکی درێژخایەنەوە دەردەهێنرێت و بە تەواوی لە ئاودا دەتوێتەوە بەبێ هیچ پاشماوەیەک. سندوقی دەرەوە لە تەنەکەی قەلای دروستکراوە، سندوقی ناوەوە لە کاغەز، و بەشە تاکەکانیش بە فۆیلی ئەلومنیۆم پێچراونەتەوە. کارتۆنە باریکە ڕاکێشراوەکە دەکرێت بە یەک دەست بکرێتەوە و بگیرێت، و پێکهاتە دووبارە کرانەوەکەش وا دەکات پاکێجەکە بۆ هەڵگرتن و بەکارهێنان ئاسان بمێنێتەوە. گرافیکەکان لەسەر بنەمای نەخشە دەستکردەکانی چنینی گەلێری یونان دروستکراون و دیمەنی چاندن و لێکردنەوەی چا پیشان دەدەن.

The Recognition

About the Xelata A' Design Award a Zêrîn

ZhuoQing پاکێجکردنی چا xelatgirê Xelata A' Design Award a Zêrîn e, nasîneke pir bi prestîj ku ji sêwiranên pola yekem, ecêb û berbiçav re tê dayîn. Xelatgirên Zêrînê afirandinên pir nûjen, dûrbîn û geş in, yên ku jêhatîbûn, şehrezayî û hêza sêwiranerên xwe nîşan didin. Tê hêvîkirin ku ZhuoQing پاکێجکردنی چا vedîtineke pir hatiye pesindan, trendsazker û mezin be ku nirxeke bêhempa peyda dike. Ev sêwirana bi Zêrînê serketî projeyeke ecêb û hêja ye ku sînorên huner, zanist, sêwiran û teknolojiyê fireh dike. ZhuoQing پاکێجکردنی چا daxwaza xurt çêdike, coşê şiyar dike, afirînerîyê teşwîq dike û me heyirî dihêle.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ZhuoQing's Pu'er essence powder is extracted through tedious processes, resulting in complete dissolution in water with no residue. It helps lower blood sugar. We are inspired by the decorative style of the folk embroidery patterns in Yunnan, and replicated the tea planting and picking scene. With the selected tinplate material for the outer box, and the small carton's slim structure, it is designed with a unique reopenable structure, convenient to carry and use.
Dimensions & Packaging: Size:395(L)*242(W)*40(H) mm
Tags: Pu'er Tea, Tea Essence, Lower Blood Sugar, Chinese Tea
Production Technology: The outer box: SPTE
Inner box: Paper
Small pack: Aluminium Foil
Design Challenge: More than thousands of years, Pu'er has always been brewed using raw leaves. It has a sense of ritual and rather high maintenance. By extracting Pu'er through technology, ZhuoQing presents Pu'er like instant coffee powder, which can be brewed anytime and anywhere, increasing more opportunities to drink Pu'er, and providing tea lovers a convenient drinking experience under different situations.
Research: There are more than 4,500 years of history of tea tasting in China, and Pu'er's drinking history takes up a thousand years. ZhuoQing extracts the effective substances in Pu'er and retains the Pu'er flavor and quick dissolution, effectively increasing opportunities to drink Pu'er. The tea polysaccharides in Pu'er are refined to help lower blood sugar more effectively.
Inspiration: The pull-out carton of the Zhuoqing package can be extracted and held using one hand, which looks like a cigarette case. The box maximizes portability while simplifying the drinking way. The embroidered decorations of Pu'er birthplace-Yunnan, serve the purpose of preserving the awe for Pu'er's planting history and the awe for tea ceremony, recreating the authentic tea working scenes.
Project Duration: The project started in September 2020 in Tianjin and finished in October 2020 in Shenzhen, and was launched to market in Beijing in November 2020.
Operation Flow: By extracting Pu'er through technology, ZhuoQing presents Pu'er like instant coffee powder, which can be brewed anytime and anywhere, increasing more opportunities to drink Pu'er, and providing tea lovers a convenient drinking experience under different situations.
Patents: Copyrights belong to Tasly Holding Group, 2020.
Team Members: Designer: Tiger Pan, Qian Chi
Illustrator: Ping Yi
Project Manager: Krystal You
Image Credits: Image #1: Tiger Pan / Qian Chi / Juanjuan Wu
Image #2: Tiger Pan / Qian Chi / Juanjuan Wu
Image #3: Tiger Pan / Qian Chi / Juanjuan Wu
Image #4: Tiger Pan / Qian Chi / Juanjuan Wu
Image #5: Tiger Pan / Qian Chi / Juanjuan Wu